Michael Breach's latte art inspires guests to snap photos and share them on social media networks.
Photo: Margarita Corporan Photography
The Humana Challenge (formerly known as the Bob Hope Classic and to be known as the CareerBuilder challenge for its next iteration) is part of the P.G.A. Tour’s early season West Coast swing each winter in California's Coachella Valley. In January, producer Toast brought new ideas to rework the tournament’s opening and closing parties at the Renaissance. At the opening event, a putting challenge pitted amateurs against pros in a contest to make the most holes in one. Models in custom caddie wardrobes staffed the challenge.
Photo: Courtesy of Toast
A second flag-style centerpiece created visual variety at the Humana Challenge closing party.
Photo: Courtesy of Toast
Northern Trust Open and TaylorMade Golf hosted a drive-in movie screening during Oscar week in Los Angeles. But instead of watching from their cars, the crowd of about 400 watched from golf carts.
Photo: Eric Reed/AP Images for TaylorMade
The third annual Puma Open in Miami in 2009 included what was known as the Golf Pong hole. The activity was akin to the drinking game beer pong, and players chipped golf balls into six large red barrels.
Photo: D. Channing Muller for BizBash
In 2007 for the UBS Golf Challenge promotion in New York, stanchions played up the theme. Clubs sitting upon small plots of grass decorated the crowd-control objects.
Photo: Anna Sekula/BizBash
