Lighting

August 29, 2015
A smaller projection set the scene of a strip of Broadway theatres.
A smaller projection set the scene of a strip of Broadway theatres.
Photo: BizBash
Levy Lighting used string lights to illuminate an outdoor tent at a private Labor Day party in East Hampton, New York.
Levy Lighting used string lights to illuminate an outdoor tent at a private Labor Day party in East Hampton, New York.
Photo: Courtesy of Levy Lighting
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Adventure Associates' “GeoTrek” activity is based on the recreational sport of geocaching—using GPS devices to locate containers, known as “caches.” The company has courses in 75 locations around the country, including one at Walt Disney World that requires participants to use the monorail, boats, and walking between resorts to locate each cache. Organizers provide a brief lesson on how to use GPS, and then teams of about four people each choose which caches they will attempt to locate based on point values, distances, and strategy. When teams reconvene, the company’s facilitators can lead participants in a discussion of what they learned followed by a tallying of each team’s scores.
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Corp & Team Building
Adventure Associates' “GeoTrek” activity is based on the recreational sport of geocaching—using GPS devices to locate containers, known as “caches.” The company has courses in 75 locations around the country, including one at Walt Disney World that requires participants to use the monorail, boats, and walking between resorts to locate each cache. Organizers provide a brief lesson on how to use GPS, and then teams of about four people each choose which caches they will attempt to locate based on point values, distances, and strategy. When teams reconvene, the company’s facilitators can lead participants in a discussion of what they learned followed by a tallying of each team’s scores.
Home
Team Building
At the T-shirt counter, attendees fill out a form indicating which years they have attended the Worldwide Partner Conference, and then staff print those 'tour dates' on the back of a shirt, similar to a concert tour shirt.
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Reception activities
1. Scotiabank Giller Prize Gala
Home
BAD Symposium Competition
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Event Space at SUMMIT One Vanderbilt
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Industry Innovators 2025: Sephora
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Industry Innovators 2025: Netflix
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Industry Innovators 2025: Chase
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The Talbott Hotel
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Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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