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2016 Dball

December 7, 2015
City View Loft Grand Opening
City View Loft Grand Opening

Instead of tossing masks throughout the venue, planners put a neatly stacked array on table at the photo booth. Guests posed with the festive props.

Photo: Carasco Photography
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Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
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Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
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Attendees received thematic turn down gifts, including Alice in Wonderland-inspired sweets and pajama tops with designs that resembled the event's branding. Guests stayed at the conference's venue, the Four Seasons Resort Orlando at Walt Disney World.
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In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
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