On New Year's Eve, Chicago-based artist collective and production company Canvas hosted a bash called "Voyager." Held at Moonlight Studios, the event was meant to evoke an otherworldly space, and the DJ booth was constructed out of glowing green materials that resembled moon rocks.
The splashy, upscale launch party for Plum Miami, a Miami-based luxury lifestyle magazine, took place in 2011 at Raleigh. The DJ booth was set on top of the pool's diving board, with water cascading down from it.
As part of a series of events celebrating the 15th anniversary of the Museum of Contemporary Art North Miami in 2011, the museum held its annual fund-raiser with a surf theme that turned up in such details as a DJ booth designed to look like a lifeguard tower.
For the Toronto International Film Festival’s opening-night party in 2012, producer Barbara Hershenhorn of Party Barbara Company surrounded the DJ booth in the main room with 18 TV screens looping a futuristic video.
At the preview of the Jason Wu for Target collection in 2012, DJ Harley Viera-Newton’s raised booth was surrounded by rose-filled window boxes to resemble a French balcony, part of the Parisian-street-scene set created by ExtraExtra in New York.
AOL hosted its first-ever Future Front on September 28 at Pier 36/Basketball City in New York. The event's focal installation was a three-story DJ tower that housed five DJs in cubes playing hip-hop, electronic, Top 40, rock, and throwback-style tunes. Built with scaffolding, the tower featured shifting light, music, and video styles and allowed DJs to play solo sets, participate in music battles, and combine genres. Four of the squares projected video that showed social feeds, DJ information, and live shots of the DJs performing. The event was produced by Barkley Kalpak Agency.Â
At the Coachella festival in 2014, Forever 21 hosted its so-called “Party in the Sky,” where two cranes hoisted the event’s DJ booth into the air. The booth was made out of a shipping container painted in bright neon colors.
In April of 2014, American Express hosted an event at Home Studios Inc. in New York to promote its EveryDay card. The DJ booth was surrounded by groceries, a tongue-in-cheek nod to the lifestyle of the target audience for the new card.
At Miami's Scope art fair in December, VH1 sponsored a lounge to promote its upcoming hip-hop movie The Breaks. The film is set in New York City in the 1990s, so the look of the lounge included several references to the era and culture, including at the food stands.The DJ booth had a throwback look, with space for speakers and albums on shelves built into its façade. Viacom's special events team produced the event
Co-working space WeWork brought its series of warehouse parties to Miami for an event at Thompson Miami Beach, during Art Basel on December 3. Hosted with artists FriendsWithYou, the gathering had a “house party” theme. DJ DZA played a set of late 1990s, hip-hop, and old-school music at a pop-art Barbra Streisand DJ booth. The Workshop produced the event.
Luxury Italian fashion house Salvatore Ferragamo ended its 100-days-long centennial celebration on December 8 with a Hollywood set that was built inside New York's Industria Superstudio. Produced by Bureau Betak, the event paid homage to Ferragamo's Hollywood heritage with various installations modeled after a film set. A custom DJ booth was inspired by the iconic Ferragamo rainbow wedge sandal that resides in the brand's museum in Florence, Italy.
