
In August 2014, Viacom-owned Centric Network launched its re-branded image with a three-day “Island Takeover” tour on Martha’s Vineyard, produced by Events By Fabulous. A custom-wrapped gifting truck distributed branded tote bags and beach towels.
Photo: Anthony Esposito

The outing took over a section of Chicago's Lincoln Park neighborhood the day before it opened for a public festival. The event kicked off at 4 p.m. on a Friday, and a private bus transported guests from Groupon's headquarters.
Photo: Jonathan Mathias

Since the early 1500s, Amsterdam's city symbol has been "XXX." The symbol appeared, along with the W Hotels Worldwide logo, on flags that decked the boat.
Photo: Brian Ach/Getty Images for W Hotels Worldwide