Picnic Lunch
To encourage attendees to mingle, organizers provided blankets and picnic baskets filled with food for six and invited them to find others to share it.
Photo: Ryan Lash/TED
'Nylon' Midnight Garden
A-listers like Leonardo DiCaprio and Kristen Stewart lounged in V.I.P. cabanas provided by the soon-to-open Dream Hollywood hotel at Nylon's popular party. The setups came complete with plush Dream Hollywood robes, hotel room minibars, and “Do Not Disturb” signs.
Photo: Courtesy of Dream Hollywood
At the Essence Black Women in Music pre-Grammy awards party in Los Angeles in 2014, a black-and-white chevron pattern popped against purplish lighting.
Photo: Line 8 Photography. All rights reserved.
Corus Entertainment and Astral Media celebrated the launch of HBO Canada at 2008 party, where event decor included purple couches alongside mirrored cocktail tables and zebra-print carpets.
Photo: BizBash
State Farm at Bonnaroo
Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.
Photo: Erika Goldring
Rather than just provide theater-style seating for the screenings of the shows, USA Network created an experiential environment that encouraged visitors to linger on comfy sofas and in cabanas.
Photo: Jika González for BizBash
