Sponsor Bluescape demonstrated its visual collaborative software by erecting several multi-touch video walls around the conference. On the walls, attendees could read about conference activities and speaker content and bios, watch live streams of presentations, and contribute comments. Attendees could also access Bluescape using a Web browser.
To encourage attendees to mingle, organizers provided blankets and picnic baskets filled with food for six and invited them to find others to share it.
Disney Interactive Studios contracted Greco Decor for art direction and booth production for its exhibit in 2010 and a striking, larger-then-life structure called attention to Disney's title Tron: Evolution. Built as a series of illuminated letters spelling out "Tron," the platform included gaming consoles and stood next to a full-size lightcycle model.
