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trendslab-archietcture/environment

May 30, 2016
Patrón "Summerology" Cocktail Party
Patrón 'Summerology' Cocktail Party
Decor at Patrón's event incorporated the tequila brand's logo, including a lamp made from Patrón bottles.
Photo: Nadia Chaudhury for BizBash
4. Sneakers
4. Sneakers
At the Adidas-hosted private event during the N.B.A.'s All-Star Weekend, Night Vision Entertainment incorporated the footwear brand's white-on-white Adidas Superstar shoes into a spiral-like chandelier. To hang the footwear, producers attached suspension cords to laces that were tied around the bottom of the shoes.
Photo: Kayla Hernandez for BizBash
11. Liquor Bottles
11. Liquor Bottles
For its XO Cafe Noir party in November, Patrón Spirits Company tapped designer Abel McCallister Designs to create four chandeliers, each made of empty liquor bottles and embellished, black lampshades.
Photo: Angel Tagudin
Bamboo and orchids helped integrate sponsor Garnier Fructis in Elle's greenroom.
Bamboo and orchids helped integrate sponsor Garnier Fructis in Elle's greenroom.
Photo: Line 8 Photography
At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the 'many hands it takes to spark positive change.'
At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the "many hands it takes to spark positive change."
Photo: Nadia Chaudhury/BizBash
Actual perfume bottles were also displayed on the bar. At the end of the night, guests took home the designers' scents in gift bags. Men's bags contained Spicebomb trial kits and women's bags had the Viktor & Rolf Flowerbomb fragrance.
Actual perfume bottles were also displayed on the bar. At the end of the night, guests took home the designers' scents in gift bags. Men's bags contained Spicebomb trial kits and women's bags had the Viktor & Rolf Flowerbomb fragrance.
Photo: George Pimentel Photography
Upon arrival, guests encountered a hallway lined with more than 4,000 bottles of Dramatically Different Moisturizing Lotion Plus. On the floor, Levy Lighting set up motion-triggered projections of bubbling water.
Upon arrival, guests encountered a hallway lined with more than 4,000 bottles of Dramatically Different Moisturizing Lotion Plus. On the floor, Levy Lighting set up motion-triggered projections of bubbling water.
Photo: Lauren Matthews/BizBash
As part of Brooklyn’s Northside Festival in June, whiskey brand Jameson hosted the Black Barrel Lounge, where guests could enjoy music from indie artists and get the chance to experience a demonstration by Master Cooper (aka barrel maker) Ger Buckley. Accordingly, the space was decorated with chandeliers made from deconstructed flame-charred Jameson Black barrels.
As part of Brooklyn’s Northside Festival in June, whiskey brand Jameson hosted the Black Barrel Lounge, where guests could enjoy music from indie artists and get the chance to experience a demonstration by Master Cooper (aka barrel maker) Ger Buckley. Accordingly, the space was decorated with chandeliers made from deconstructed flame-charred Jameson Black barrels.
Photo: Courtesy of Jameson
Urban Decay's Vice Afterdark Launch Party
Urban Decay's Vice Afterdark Launch Party

Urban Decay launched its revamped lipstick collection with a party at the Greenpoint Loft in Brooklyn on May 4. Lipstick names were incorporated throughout the event in unexpected ways like license plate wall decor.

Photo: Taylor McIntyre/BizBash
Robin Hood Benefit
Robin Hood Benefit

This year's Robin Hood Foundation Benefit took place May 9 at the Jacob K. Javits Convention Center. As the benefit's decor always celebrates New York City, fabricated elements included 3-D silhouettes of iconic buildings such as the One World Trade Center and the Empire State Building.

Photo: Taylor McIntyre/BizBash
Robin Hood Benefit
Robin Hood Benefit

The bars were designed to look like New York City skyscrapers and each served a specialty cocktail and was named for a restaurant by Major Food Group.

Photo: Taylor McIntyre/BizBash
Sabra's Traces: the Unofficial Meal
Sabra's Traces: the Unofficial Meal

For National Hummus Day on May 13, Sabra Dipping Company partnered with experiential artist Emilie Baltz for an interactive eating experience at the Design Junction's Dwell on Design at ArtBeam gallery in New York. The event featured a kitchen setup for the food art that featured hanging aprons and Sabra's logo.

Photo: Taylor McIntyre/BizBash
To attract attention, large flames shot out of the top of the barrel whenever there were not people inside.
To attract attention, large flames shot out of the top of the barrel whenever there were not people inside.
Photo: Jason Weston
As many as four people at a time could step inside the 10-foot barrel to watch the video projected onto interior walls. Heat lamps and scent machines inside the barrel were synced with the video to enhance the sensory experience.
As many as four people at a time could step inside the 10-foot barrel to watch the video projected onto interior walls. Heat lamps and scent machines inside the barrel were synced with the video to enhance the sensory experience.
Photo: Jason Weston
Bacardi brought the house to Atlanta on November 20.
Bacardi brought the house to Atlanta on November 20.
Photo: Marcus Ingram/Getty Images for Bacardi
Latest in Home
WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
2025 Industry Innovators Article Image Brands
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Top Trending Stories on BizBash: June 2025
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In addition to an internal chat network and push notifications, the app included a “pinch and zoom” dynamic exhibit floor map. McDonald’s required all exhibitors to provide their content in electronic form so users could download the materials through the app.
Home
trendslab-installation/multi-media
For a Los Angeles event celebrating the launch of its Sur.face Pro makeup palette, beauty brand Beautyblender hosted an August 2014 event with a customized gift for bloggers. A Stuk Designs artist sketched portraits of invitees holding the new products, creating the drawings based on photos from guests’ social media streams.
Home
trendslab-product design
At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the 'many hands it takes to spark positive change.'
Home
trendslab-events
A large 3-D representation of the convention’s “As One” logo served as a backdrop for photos in the Engagement Center.
Home
trendslab-graphic comm
More in Home
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
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Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
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The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Sponsored
Turning Corporate Messaging Into Human Storytelling
A thoughtful approach to content, design, and production
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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