For a May 2014 event to fete its new premium skincare collection, Target invited bloggers to a Beverly Hills estate, where they collected products from four theme stations at which beauty concierges gave them personalized consultations based on their skin types. All along, guests posted to social media—the event also included highly visual vignettes and decor—and the attendees with the most online traction for a single post at the end received a gift bag filled with the whole skincare collection.
Photo: Kim Genevieve
J. Crew Swim Pop-Up Launch Party
J. Crew designers Frank Muytjens and Somsack Sikahmoung hosted a launch party on Tuesday for the brand's pop-up swim shop in New York, which will run through Sunday. The party—which took place aboard Grand Banks at Hudson River Park's Pier 25—featured an on-theme display of items available at the pop-up.
Photo: Benjamin Lozovsky/BFA.com
To attract attention, large flames shot out of the top of the barrel whenever there were not people inside.
Photo: Jason Weston
Bacardi brought the house to Atlanta on November 20.
Photo: Marcus Ingram/Getty Images for Bacardi
