A Playful Event Idea

Guests are guaranteed a good time at playful events featuring unexpected elements. For example, for an art-theme event, Brooklyn, New York-based floral, decor, and production company Birch Events created the bar’s backdrop out of all-white paintbrushes.
Photo: Courtesy of Birch Events
Janie and Jack's Summer Collection Launch

Preppy kids' retailer Janie and Jack celebrated the launch of its summer collection on June 18 at the London West Hollywood hotel in Los Angeles. In keeping with the moulding-trimmed look of the pop-up shop, a press wall appeared more like a piece of furniture than a temporary photo backdrop. Decorated with lemons for an eye-catching yellow look, the wall also featured logo signage in the brand's signature blue color, as well as white florals and trailing greenery.
Photo: Alesandra Dubin/BizBash