In the Gaslamp Quarter of downtown San Diego, Mr. Robot also had a pop-up storefront experience that was an authentic replica of the Mr. Robot Computer Repair Shop from the series.
Wired magazine's Wired Cafe returned to Comic-Con for a ninth year, and was held July 21 at the Omni San Diego Hotel. This year's lounge for talent and other V.I.P. guests included Best Buy’s Geek Squad charging area, Don Julio cocktails, a Mars 2030 virtual-reality experience that took guests on a Mars Rover using Oculus Rifts headsets, and IBM Watson IoT that allowed guests to use an Emotic headset to control Star Wars BB-8 toys.
TBS and Snickers had a Satisfaction Station activation (from Creative Riff) at the Petco Park Interactive Zone to promote Conan, the talk show hosted by Conan O'Brien. Within the station, fans had the opportunity to dress up as fictional superheroes created specifically for a branded content video. Photos taken within the station could be used to create comic-book covers starring fans in costume. TBS also collaborated with Snickers to create a video called "Hungry Heroes," which features a comic-book writer whose creativity humorously fails him when hungry.
Book publisher Scholastic held a party July 21 at Hotel Palomar, where a green-screen photo studio from Graphix allowed guests to create their own photo souvenirs. The event also had a station for comic-style makeovers, and decor with artwork from Scholastic books.
