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concept

July 28, 2016
Designers from Red Tettemer O'Connell & Partners selected an airplane hangar as the venue because it provided a blank slate for them to work with.
Designers from Red Tettemer O'Connell & Partners selected an airplane hangar as the venue because it provided a blank slate for them to work with.
Photo: Chelsea Lauren
Prego Farmers' Market Farm-in-a-Jar Experience
Prego Farmers' Market Farm-in-a-Jar Experience

To celebrate the launch of its new sauces, Prego built a giant greenhouse-style mason jar at Chelsea Plaza in New York on August 17. The 450-square-foot space featured real materials sourced from real farms.

Photo: Taylor McIntyre/BizBash
Prego Farmers' Market Farm-in-a-Jar Experience
Prego Farmers' Market Farm-in-a-Jar Experience

The 30-foot garden featured hanging planters and walls covered in veggies and herbs.

Photo: Taylor McIntyre/BizBash
Television Academy's Governors Ball and Creative Arts Balls
Television Academy's Governors Ball and Creative Arts Balls

For guests at the nature-inspired dinners, official spirits sponsor World Class poured Ketel One Vodka, and the Hilhaven Lodge Blended Straight American Whiskey cocktails, Sterling Vineyards provided the wines, and sponsor Fiji Water the water.

Photo: Nadine Froger Photography
At the Friends of the High Line’s opening summer benefit in June 2009, held at the Pier Sixty at Chelsea Piers, hundreds of green balloons hung overhead in the cocktail area; the attached strings were intended to look like blades of grass.
At the Friends of the High Line’s opening summer benefit in June 2009, held at the Pier Sixty at Chelsea Piers, hundreds of green balloons hung overhead in the cocktail area; the attached strings were intended to look like blades of grass.
Photo: Roger Dong for BizBash
'An event that stood out to me this year from a decor perspective was the Museum of Contemporary Art’s art auction in Chicago, which took place in a tent designed by HMR Designs. The decor—all stripe-on-stripe—was so simple, but incredibly fresh and bold.' —Jenny Berg, senior editor
"An event that stood out to me this year from a decor perspective was the Museum of Contemporary Art’s art auction in Chicago, which took place in a tent designed by HMR Designs. The decor—all stripe-on-stripe—was so simple, but incredibly fresh and bold." —Jenny Berg, senior editor
Photo: Kent Drake Photography
'During the N.B.A. All-Star festivities in New York in February, Nike's 'the Last Shot' installation by AKQA and production company Stardust felt like you stepped into a video game—or maybe Space Jam. It was a truly immersive experience that allowed fans to recreate two of Michael Jordan's most famous shots with a live announcer providing personalized play-by-play, crowd reactions (complete with 'boos'), and lots of throwback looks—including big mustaches and mullets for the 1982 N.C.A.A. Championship scenario.' —Michele Laufik, style editor
"During the N.B.A. All-Star festivities in New York in February, Nike's 'the Last Shot' installation by AKQA and production company Stardust felt like you stepped into a video game—or maybe Space Jam. It was a truly immersive experience that allowed fans to recreate two of Michael Jordan's most famous shots with a live announcer providing personalized play-by-play, crowd reactions (complete with 'boos'), and lots of throwback looks—including big mustaches and mullets for the 1982 N.C.A.A. Championship scenario." —Michele Laufik, style editor
Photo: Courtesy of AKQA
'The interactive features at C2 Montréal, while not decor in the traditional sense, certainly stand out in my mind as some of the most visually striking things I saw all year. The Nest, the Cloud of Fog, and the chairs suspended from the ceiling were unique, eye-catching elements that all served a purpose: They created opportunities for the conference attendees to connect in unusual environments that fostered meaningful engagement.' —Mitra Sorrells, technology editor
"The interactive features at C2 Montréal, while not decor in the traditional sense, certainly stand out in my mind as some of the most visually striking things I saw all year. The Nest, the Cloud of Fog, and the chairs suspended from the ceiling were unique, eye-catching elements that all served a purpose: They created opportunities for the conference attendees to connect in unusual environments that fostered meaningful engagement." —Mitra Sorrells, technology editor
Photo: Sebastien Roy
Marriott's #MGravityRoom will be on display at the hotel brand's Brooklyn Bridge property through October 7.
Marriott's #MGravityRoom will be on display at the hotel brand's Brooklyn Bridge property through October 7.
Photo: Harrison Steg
Aperol Spritz Soiree
Aperol Spritz Soiree

A reflective structure adorned with orange florals provided guests with an Instagram-worthy photo op. 

Photo: Courtesy of Aperol
At the 2012 Diffa Dining by Design showcase in New York, David Stark's whimsical installation for sponsor Benjamin Moore played off the slogan “A whole new chapter in paint color technology is being written.” The library-inspired setting featured a table made from handcrafted books, plus monochromatic bookshelves.
At the 2012 Diffa Dining by Design showcase in New York, David Stark's whimsical installation for sponsor Benjamin Moore played off the slogan “A whole new chapter in paint color technology is being written.” The library-inspired setting featured a table made from handcrafted books, plus monochromatic bookshelves.
Photo: Courtesy of David Stark Design
Latest in Home
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Event Space at SUMMIT One Vanderbilt
New York
12 New Venues in New York for Summer 2025 Meetings and Events
WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
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Dessert, a lemon parfait with fresh berries, was accompanied by glowing penguin ornaments.
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Ordination
Servers took guests' orders table-side. Options for the entree included roasted halibut (pictured).
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'Mr. Robot' Pop-Up Storefront
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Replica
An intimate dinner in the Porch Room.
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The Porch Room
More in Home
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
New York
12 New Venues in New York for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Event Space at SUMMIT One Vanderbilt
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: Sephora
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
Sponsored
The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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