Product Launches

Giant, vinyl logos covered the front windows of the venue from floor to ceiling.

Event Strategy Group had about 30 minutes to move all 1,500 attendees through registration, according to company president Norm Aamodt.

Event Strategy Group used a round picture-in-picture effect on the 50-foot center screen suspended above the main stage. The design and colors changed for each speaker.

The design throughout the event was intended to reflect the bright colors and circular design of the Lenovo brand.

In the experience zone, attendees could check out more than three dozen products.

Lenovo's logo and those of some sponsors decorated the stairs that attendees used to go down to the product showcase.