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Conference

September 26, 2016
Rather than traditional business attire, Content Marketing Institute founder Joe Pulizzi donned the event's color—orange—for his opening keynote.
Rather than traditional business attire, Content Marketing Institute founder Joe Pulizzi donned the event's color—orange—for his opening keynote.
Photo: Courtesy of Content Marketing World
The conference’s color theme carried through to snacks served at breaks. Cups of cantaloupe and peaches, cupcakes with orange frosting, Cheetos, Orange Crush soda, and carrots with dip are some of the orange-hued bites that are offered.
The conference’s color theme carried through to snacks served at breaks. Cups of cantaloupe and peaches, cupcakes with orange frosting, Cheetos, Orange Crush soda, and carrots with dip are some of the orange-hued bites that are offered.
Photo: Courtesy of Content Marketing World
The spaceship design of the keynote stage tied to the conference theme of 'Content Strikes Back'—a play on Star Wars—and became a popular backdrop for attendees to use in photos.
The spaceship design of the keynote stage tied to the conference theme of "Content Strikes Back"—a play on Star Wars—and became a popular backdrop for attendees to use in photos.
Photo: Courtesy of Content Marketing World
Instead of a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.
Instead of a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.
Photo: Courtesy of Content Marketing World
Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a 'Wall of Fame' made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a "Wall of Fame" made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
Photo: Courtesy of Content Marketing World
After selecting the theme of “Content Strikes Back,” organizers lined up Star Wars actor Mark Hamill for the closing session. Pulizzi and Hamill sat in futuristic-looking orange chairs for their discussion.
After selecting the theme of “Content Strikes Back,” organizers lined up Star Wars actor Mark Hamill for the closing session. Pulizzi and Hamill sat in futuristic-looking orange chairs for their discussion.
Photo: Courtesy of Content Marketing World
Kingman Ink created graphic renderings from 20 sessions at the conference. The artwork was displayed in the exhibit hall until the final day when organizers stacked them outside the workshop rooms. Pulizzi said they switched to a square format for the renderings because that shape makes them more suitable to be shared on Instagram.
Kingman Ink created graphic renderings from 20 sessions at the conference. The artwork was displayed in the exhibit hall until the final day when organizers stacked them outside the workshop rooms. Pulizzi said they switched to a square format for the renderings because that shape makes them more suitable to be shared on Instagram.
Photo: Courtesy of Content Marketing World
From first-aid kits to triage centers at large festivals like Lollapalooza, industry professionals should consider the medical support needed for their events and meetings.
From first-aid kits to triage centers at large festivals like Lollapalooza, industry professionals should consider the medical support needed for their events and meetings.
Photo: Barry Brecheisen for BizBash
Under 30 Music Festival
Under 30 Music Festival

The summit kicked off October 16 at Boston’s City Hall Plaza with the Under 30 Music Festival, in partnership with Global Citizen. Performers included Jason Derulo, Halsey, Gallant, and Delta Rae.

Photo: Benjamin Esakof /Forbes Media
Faneuil Hall activities
Faneuil Hall activities

Boston’s historic Faneuil Hall served as the venue for both the Capital Stage and the All-Access Stage, which was accessible only by all-access passholders and included sessions with celebrities such as Richard Branson, Ashton Kutcher, and Jessica Alba.

Photo: Melissa Ostrow /Forbes Media
Ocean Spray cranberry bog
Ocean Spray cranberry bog

Sponsor Ocean Spray created a cranberry bog in the middle of the Under 30 Village and invited guests to put on waders and step inside, where they could relax at a table and talk to cranberry growers about the future of food and farming.

Photo: Courtesy of Forbes Media
Mayo Clinic Zen Lounge
Mayo Clinic Zen Lounge

The Mayo Clinic Zen Lounge offered fresh fruits, infused water, and samples of essential oils.

Photo: Courtesy of Forbes Media
Under 30 Village at City Hall Plaza
Under 30 Village at City Hall Plaza

Organizers used chalk spray paint to put the event’s logo on the cobblestone paths leading into the Under 30 Village at City Hall Plaza.

Photo: Courtesy of Forbes Media
Cole Haan interactive booth
Cole Haan interactive booth

Sponsor Cole Haan created an interactive booth in the Experiences Hub. The company invited guests to design the cover of their future memoir. The book cover was then printed and wrapped around a sketchbook for them to take home.

Photo: Courtesy of Forbes Media
Deepak Chopra session
Deepak Chopra session

Author and alternative medicine advocate Deepak Chopra led participants in a meditation session to start the program on the summit's third day.

Photo: Courtesy of Forbes Media
Mayo Clinic booth
Mayo Clinic booth

Mayo Clinic was a sponsor of the Summit and brought in Dr. Amit Sood to meet with attendees and answer their questions.

Photo: Courtesy of Forbes Media
For the report, American Express Meetings & Events conducts surveys and interviews with meeting professionals, hoteliers, airlines, and other experts from around the world.
For the report, American Express Meetings & Events conducts surveys and interviews with meeting professionals, hoteliers, airlines, and other experts from around the world.
Illustration: Courtesy of American Express Meetings & Events
Guesto
Guesto

Guesto is a new app that launched in October that allows planners to check in guests and print name tags using an iPad and small label printer. Planners can create custom badges with their event’s logo, and import events and guest lists from Eventbrite or a simple spreadsheet. Guests can be identified for check-in either by searching for their name or by scanning a barcode or QR code.

Photo: Courtesy of Guesto
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