For right-on-trend festival looks, a flower crown station allowed guests to pick up garlands to wear on the spot—in exchange for a posting on social media.
Back for its fourth year at Coachella was Lacoste, which brought its Lacoste Live Desert Pool Party to a private estate near the festival grounds with production by Made With Elastic. The event included an activity/art installation that invited guests to shoot paint-covered tennis balls at a massive polo shirt called “Polo Gigante.” Beta Creative was behind the setup.
Selected Instagram photos with the #Bonnaroo hashtag were displayed on the sides of the two main stages between sets. Instagrammers were also encouraged to submit their photos for the official fan documentary, True Roo: Fan Faces of Bonnaroo, by tagging #TrueRoo.
ZipCar recently partnered with the Chicago Loop Alliance on a pop-up art activation called "Fueling Local Art." At the festival, guests could watch local artist George Berlin treat the car like a canvas; after the event, the vehicle was washed off and returned to the local fleet of ZipCar vehicles.
Inside the splashy bus, guests could lounge in an area filled with folding chairs, pillows, and soft grass-green carpeting.
Bai, which makes antioxidant-infused water, had a braid bar. The brand's footprint also had a photo op, a lounge area, and plenty of beverage samples.
Whole Foods had a miniature market at Pitchfork Music Festival, which took place July 17 to 19 at Chicago's Union Park. The market offered fruits and snacks, as well as sunscreen, hair ties and bobby pins, and scented sprays. The station encouraged guests to take advantage of the free perks with a sign that read "Refresh yourself before you wreck yourself."
Macy's partnered with LeadDog Marketing Group to produce the Macy's Oasis, which gave festivalgoers a chance to relax with lounge furniture and a charging station. Along with bandanas soaked in ice water, the lounge had a string art wall created by attendees.
Chromecast partnered with YouTube creators Arden Rose and Jenn Im to expand the experience outside the festival and reach their online community of followers. Visitors could get ready for their camera close-ups in hopes of appearing in YouTube coverage of the festival. Guests were able to upgrade their festival looks with face jewels and temporary tattoos curated by Im.
In keeping with the arty atmosphere, guests could use crayons to doodle on paper tablecloths. Attendees included musicians Joe Jonas and Emily Kokal and Jenny Lee Lindberg of the band Warpaint.
Sponsor Delta Air Lines created an immersive installation to introduce its new collaborative research center dubbed the Hangar. Inside the space, 6,000 LED lights simulated a star-filled sky. Attendees could climb throughout the dream-like environment and then submit innovative ideas for Delta to explore.
The tent also housed a wall called the "Feel Factor." Built out with prop mushrooms and giant pieces of candy, the wall had prizes hidden within.
Toyota recently teamed up with VH1 Save the Music to produce a new activation and social media campaign, which launched at Lollapalooza. The activation featured a life-size glowing willow tree. On the tree, festivalgoers hung messages about what music meant to them. One person wrote: "Music is peace," while another message read: "Music helps me sleep." Many messages bore the hashtag of the new campaign: #ToyotaGiving. For every social media post regarding the activation, Toyota donated $1 to VH1 Save the Music.
Whole Foods hosted a miniature market selling fruits and other snacks on festival grounds. There was also a station with complimentary amenities such as sunscreen, hair ties and bobby pins, and scented sprays with labels such as "Mosh Pit Mint." A sign near the station read: "Refresh yourself before you wreck yourself."
Whole Foods' photo op let guests pose in bright frames that appeared to grow out of a garden box.
Three of the festival's largest events were held on the top level of an open-air parking structure at Pier 92, adjacent to the West Side Highway, including the signature Burger Bash on Friday night. As part of its Community Created Art program, Burger Bash title sponsor Blue Moon had a professional artist on hand to help guests paint a pre-outlined mural of a giant beer bottle nestled among the New York City skyline.
As part of Glad's Save It Sunday campaign promotion—which encourages people to avoid food waste by properly storing produce—guests helped color in a giant mural of an apple.
