Absolut Launches Orient Apple Flavor

In place of a typical step-and-repeat, the producers created a walls of gold-painted apples for guests to pose beside. The color, which matched the decorations of the bottle, also complemented the warm gold lighting used at the event.

Organizers loaded about 7,000 square feet of sod into the building. To contrast the grassy floor covering, the gold-tinted bars were modern in style, with a backdrop of white shelving holding bottles of the new flavored vodka.

To give the event the look of a picnic in an orchard, MKG surrounded the trees with seats fashioned out of tree stumps, rugs for guests to lie on in the grass, and pillows to make it more comfy.

Apples filled wooden barrels scattered throughout the space, supplying an additional decor element and food for guests to snack on.

Absolut Orient Apple branding was integrated into the event, including the stickers placed on each apple.

Attendees played with glow-in-the-dark balls on a grassy boccie court.

Naturally, Absolut served an endless supply of drinks, including cocktails made with the new vodka flavor.

The details of the event were leaked on the Internet before it took place, prompting a surge of R.S.V.P.s and a line down the block that night. Security and event staffers kept the party from becoming overwhelming by limiting the number of guests in the venue at any one time.

DJ Justin Miller spun tunes at the event, music that guests danced to before the Holy Ghost! took to the stage.

Electropop duo Holy Ghost! was the event's headlining act. They performed on the stage in front of a large canvas backdrop decorated with the image of an apple.