AmEx Logo Shows Up On Everything

Food stations included tubes of shrimp cocktail presented on a block of ice.

Chicken and vegetable kabobs were presented in American Express cups.

A fire juggler performed throughout the night.

Fear No Ice used power tools to recreate the event's logo out of a large block of ice.

The American Express name appeared on the top and bottom of the flip-flops given to each guest.

Swimsuit-clad bartenders served Nitro Sangria, a cocktail topped with freeze-dried fruit, from a bar inside the hotel's empty hot tub.

Organizers added American Express pillows to the chairs around the hotel's pool.

To go along with the "Fire and Ice" theme, candle-filled ice centerpieces topped some of the clear acrylic tables from Ice Magic.

Airstar America provided several large lighted balloons with the American Express logo.

Pat Corbett, American Express vice president for global supplier relations, spoke to the crowd from atop the Mix on Wheels hummer that served as the DJ booth.

At the slider station, guests could choose from beef, buffalo chicken, crab cake, or portobello sliders served in individual burger boxes.

All of the signage at the food stations was done on clear acrylic panels etched with the American Express logo.

As the night wore on, the sand was filled with the imprint of the American  Express logo from the flip-flops.

Team Sandtastic created a sand sculpture of the American Express logo.

Ice Magic provided its new leather lounge seating for the party and embroidered the American Express logo on the center cushion of the sofa.

The party was set up around the pool and on the beach at the Walt Disney World Swan hotel.

The American Express logo showed up everywhere at the party, including on cups, swizzle sticks, and lighted ice cubes.

As guests arrived at the beach party, they replaced their shoes with flip-flops bearing the American Express logo.