Although Wednesday night also saw screenings at the AMC Empire and the AMC Loews Lincoln Square, the Clearview's Ziegfeld Cinema served as the site of the official premiere. Sony Pictures Entertainment and 15/40 Productions created the arrivals set up, using a black carpet with the movie's logo as the most striking visual.
Photo: Line 8 Photography
Similar to last year's event, organizers created a large topiary depicting the MoMA and Cartier logos to serve as the backdrop in the arrivals area.
Photo: Nadia Chaudhury/BizBash
The entryway for the New York event was a tunnel filled with smoke, projections, and audio. The sounds and images playing were of frustrated smartphone users, designed to contrast the setting inside.
Photo: Line 8 Photography
At one entrance, attendees walked down a 51-foot glowing green tunnel, intended to symbolize the distance golfers gain when they use TaylorMade's new RocketBallz line of equipment.
Photo: Jeff Samaripa
At the reception desk facing the elevator, three "judges" scored guests as they arrived.
Photo: Victor Castro
