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PHX event ideas

December 9, 2016
Food Truck Caravan
Food Truck Caravan

In early 2016, Food Truck Caravan transitioned from a recurring public event in Scottsdale to a private catering service. The company brings chef-driven gourmet food trucks to parties and events, creating custom menus and experiences for clients.

Photo: Courtesy of Food Truck Caravan
ReplyBuy Expansion
ReplyBuy Expansion

Through ReplyBuy, eventgoers can use their mobile devices to instantly purchase tickets to sports games, concerts, and other events. The service doesn’t require users to download an app; instead, the transaction occurs via text message. In the summer of 2016, the company expanded its partnership with the Phoenix Suns to include tickets for Arizona Rattlers games, as well as for events at Talking Stick Resort Arena. ReplyBuy also has contracts with other local entities, including the Arizona Coyotes and the University of Arizona.

Photo: Courtesy of ReplyBuy
Where’s Waffle
Where’s Waffle

Where’s Waffle has been providing fresh Liège waffles to hungry customers in the Phoenix area since the summer of 2016. For events, planners can take advantage of the service in two ways: either as a mobile food truck or an on-site waffle bar. A variety of flavors, including blueberry lemon, banana rum, and bourbon maple bacon, are on the menu. It also offers an online catering estimate generator, making it easy for planners to budget.

Photo: Courtesy of Where's Waffle
1st Phoenix Sriracha Festival
1st Phoenix Sriracha Festival

In September, Phoenix hosted its first Sriracha Festival in Heritage Square. The event celebrated the popular Thai chili sauce with food tastings, mixology contests, games, and live entertainment. Local chefs were armed with their best sriracha-based recipes, serving up dishes ranging from savory to sweet. The festival will return in 2017, and organizers are considering replicating the event in Tuscon next year as well.

Photo: Courtesy of Sriracha Festival
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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At a private event hosted by Adidas during the N.B.A.'s All-Star Weekend in 2012, Night Vision Entertainment incorporated the footwear brand's Superstar shoes into an overhead display. To hang the installation, producers attached suspension cords to laces that were tied around the bottom of the shoes.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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