The activation featured a live replica of the Puppy Bowl each day and drew more than 5,000 guests daily.
Additional events from Pepsi included the private Kola House preview at Pier 70 on Friday. The pop-up event provided a sneak peek at Kola House, a lounge and event space the brand will open this spring in New York's meatpacking district. At the event, guests could sample specialty drinks created by so-called "cocktail creator and flavor chemist" Alex Ott. Drinks included the white-cranberry "East Meets West," which contained ingredients such as Persian cucumber and California lime.
Puppies from two local animal shelters hit the field for Animal Planet’s Puppy Bowl Experience. The activation was produced by the Global Events & Brand Activation team at Discovery, and fabricated by Blue Flame.
