To encourage consumers to support the campaign, the brand had an on-site "Chalice Shop" that showcased limited-edition Stella Artois chalices. For every chalice sold, the brand committed to helping Water.org donate five years of clean water for one woman in the developing world.
The lounge served as an opportunity for the brand to promote its "Buy a Lady a Drink" campaign, which involves a partnership with Water.org to raise awareness of the global water crisis. Panels and events included "From Tap to Table: the Global Water Crisis Through the Lens of Culture and Cuisine," which was hosted by Water.org co-founders Matt Damon and Gary White, along with culinary star and water advocate Marcus Samuelsson. PR for the event was supported by 3PM, PMK-BNC's joint venture with Weber Shandwick.
For the 2016 Headdress Ball, which was held in September at the Orlando World Center Marriott, the Hope and Help Center selected “Love” as the theme. It included a pre-party dubbed the “Love Lounge,” which was filled with red lighting and decor and logo gobos on the walls, while chocolate-heart centerpieces decorated the tables in the ballroom. The event is the largest annual fund-raiser for the nonprofit, which provides support and services for people infected with and affected by H.I.V./AIDS around Central Florida.
SponsorPitch is a real-time online recommendation engine for sponsorship that uses predictive intelligence and analytics to help members find new partnerships. Pricing starts at $35 per month and provides access to a searchable database with company profiles, reports, recommendations, analytics, and more. Members can filter through thousands of potential sponsors to get to a targeted list in a few clicks, instantly see those companies’ existing partnerships, and receive alerts about new sponsorship deals in targeted categories or locations. Recently, SponsorPitch launched a new enterprise-level feature called Team Feed that streamlines communications among sales team members and allows them to download reports on more than 800 business categories (such as “airlines”) and sponsorship opportunity types (such as “film festivals”).
SponsorMyEvent uses matchmaking technologies to connect event organizers with brands and companies interested in sponsorship opportunities. Planners create a free profile for their event in the site’s Marketplace and include an overview of the event, description of attendees, pricing for sponsorship offerings, and more. Once it’s approved by SponsorMyEvent staff, the profile goes live in the system and can be found by sponsors through the search mechanism, which allows them to find events based on location, type (conference, festival, etc.), and budget. When sponsors find an event they are interested in, they connect with the host through the platform’s in-app messaging system to discuss options, share contracts, and send secure payments. There’s no charge to post an event in the system, but SponsorMyEvent deducts a 15 percent fee from each transaction.
Sponseasy is a system to create a professional sponsorship deck in minutes and then manage that campaign online. Organizers upload information about the event, attendee demographics, sponsorship packages, and more and add pictures, colors, and effects give the deck a custom look. The deck can also be created directly from Eventbrite. Planners distribute the proposal by sharing a link or embedding it on any website. Sponsors can send inquiries from the deck, and planners have access to engagement analytics. The basic free service is suitable for small events with less than $10,000 in sponsorships. For $29 per month, planners can have unlimited sponsorship proposals and incoming leads, upgraded analytics, and no Sponseasy branding on their site.
SponsorPark is an online system to connect events and sponsors. Planners create a proposal in the system using a step-by-step template, and it is then listed on the website and sent to potential sponsors that have expressed an interest in those types of events. Brands can also use the system to find similar events to compare benefits and pricing. Once a sponsor indicates interest in an opportunity, the planner receives notification in a private communication portal where they can correspond with the interested sponsor. SponsorPark recently created “Pinpoint SMS” (sponsorship management software) to assist sponsors in evaluating and measuring their sponsorship outcomes. The company also provides consulting services to help organizers improve their fee structures and offerings. A basic listing is free; the most popular option is the Premium Package for $180 per year that offers unlimited photos and text, priority listing status, and a dedicated SponsorPark account manager to connect the event with as many as five brands.
Held at Fontainebleau Miami Beach, the event included activities for guests including the "Wine Wall." For a $100 donation, guests could choose a numbered wine bottle on the wall that corresponded to a food- or wine-theme prize.
Twitter hosted several events from its outpost at Bar 96, which was meant to act as the social-media website in real life: stirring conversations about news, movies, music, food, technology, and more. The lounge hosted a #SheInspiresMe women-only brunch which featured framed inspirational tweets and custom sweatshirts with guests’ Twitter handles, a casino-theme party for Warner Brothers' film The House, a live stream of the NCAA men’s basketball selection show, and a viewing party for The Bachelor.
Throughout the weekend, festivalgoers took photos in front of the Tito’s Love Mural and posted them to social media using the hashtag #LoveTitos. For every post, Tito’s donated $1 (up to $10,000) to Musicians On Call, which is a nonprofit that brings live and recorded music to patients in healthcare facilities. In addition, fans were asked to write on the mural about someone they love.
The eighth annual L.A. Loves Alex's Lemonade Stand raised more than $1.3 million for Alex's Lemonade Stand Foundation. Held on the Royce Quad on the U.C.L.A. campus in Los Angeles on September 9, the culinary event, which featured upwards of 100 chefs, supports childhood cancer research.
