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Misc. Events

February 2, 2017
At lawn-bowling stations, guests could try to knock down prop bottles of the product. Bright, fruity images adorned the lanes.
At lawn-bowling stations, guests could try to knock down prop bottles of the product. Bright, fruity images adorned the lanes.
Photo: Michael Simon/StarTraksPhoto.com
C2 Montréal
C2 Montréal

The fifth edition of the innovative conference took place May 24 to 26 at Arsenal. As attendance increased this year to more than 6,000, the event featured a new outdoor space to accommodate attendees. The area had a variety of interactive art installations, including one where four guests could simultaneously pedal stationary bikes to produce music.

Photo: Mikael Theimer
At the FordHub, an interactive LED display features more than 5,000 Ford toy cars illuminated with color and movement patterns.
At the FordHub, an interactive LED display features more than 5,000 Ford toy cars illuminated with color and movement patterns.
Photo: Courtesy of Ford
The inaugural Toronto Light Festival is taking place in the Distillery District through March 12.
The inaugural Toronto Light Festival is taking place in the Distillery District through March 12.
Photo: Arjun Yadav
Neon signage is placed around the pedestrian-friendly neighborhood.
Neon signage is placed around the pedestrian-friendly neighborhood.
Photo: Justine Apple
The installation 'Run Beyond,' by Angelo Bonello of Italy, features 18 LED characters across two buildings.
The installation "Run Beyond," by Angelo Bonello of Italy, features 18 LED characters across two buildings.
Photo: Justine Apple
For a selfie op, the installation by LightForm of the Netherlands offers two egg-shape sculptures lined with mirrors and trippy lights.
For a selfie op, the installation by LightForm of the Netherlands offers two egg-shape sculptures lined with mirrors and trippy lights.
Photo: Justine Apple
The 'Light Star' installation by Venividimultiplex of the Netherlands can be viewed as a nod to Star Wars.
The "Light Star" installation by Venividimultiplex of the Netherlands can be viewed as a nod to Star Wars.
Photo: Thane Lucas
Mathew Rosenblatt, producer of the Toronto Light Festival, says he hopes the installations leave people with a feeling of happiness.
Mathew Rosenblatt, producer of the Toronto Light Festival, says he hopes the installations leave people with a feeling of happiness.
Photo: Thane Lucas
Vendors can walk through the neighborhood selling merchandise related to the festival including lights that spell out the event's title.
Vendors can walk through the neighborhood selling merchandise related to the festival including lights that spell out the event's title.
Photo: Thane Lucas
Mill Street Brewery encouraged people to hashtag #MillStLights under the 'Angels of Freedom' installation, where they would donate a dollar to the Daily Bread Food Bank for every photo posted to social media.
Mill Street Brewery encouraged people to hashtag #MillStLights under the "Angels of Freedom" installation, where they would donate a dollar to the Daily Bread Food Bank for every photo posted to social media.
Photo: Thane Lucas
A sequence of LED hoops, created by Vikas Patil and Santosh Gujar of India, signifies eternal friendship.
A sequence of LED hoops, created by Vikas Patil and Santosh Gujar of India, signifies eternal friendship.
Photo: Thane Lucas
Women in Film Pre-Oscar Cocktail Party Presented by Max Mara and BMW
Women in Film Pre-Oscar Cocktail Party Presented by Max Mara and BMW

Women in Film, a professional organization focused on recognizing and promoting the visions of female creators, held its 10th annual pre-Oscar cocktail party on February 24. Hosted by actress Brie Larson and the organization's president, producer Cathy Schulman, the night honored the 46 women who were nominated for an Oscar this year. Attendees included Meryl Streep, Viola Davis, Emma Stone, and Ava DuVernay. 

Designed and produced by Event Eleven, the party took over Nightingale Plaza in West Hollywood. Sbe Catering provided passed hors d'oeuvres—which included seared rare filet mignon with horseradish cream, arugula, and baguette (pictured)—as well as plated dinners and a variety of desserts.

Photo: Vivien Killilea/Getty Images for Women In Film
'The Americans' Season 5 Premiere
'The Americans' Season 5 Premiere

The premiere for the fifth season of FX's Russian spy drama The Americans took place February 25 at the DGA Theater, followed by an after-party at the Plaza Hotel in New York. The party had a vodka ice bar that served Stoli, with a sculpture designed by Okamoto Studio that featured the show's title.

Photo: Ben Hider/FX/PictureGroup
The activation took place March 7 at Grand Central Terminal's Vanderbilt Hall in New York.
The activation took place March 7 at Grand Central Terminal's Vanderbilt Hall in New York.
Photo: Courtesy of Ben & Jerry's
A cereal-inspired arch with the event's title served as the entrance.
A cereal-inspired arch with the event's title served as the entrance.
Photo: Taylor McIntyre/BizBash
The focal point of the activation was a giant branded ball pit made to resemble a colorful bowl of cereal. Passersby were encouraged to jump into the pit for a photo op.
The focal point of the activation was a giant branded ball pit made to resemble a colorful bowl of cereal. Passersby were encouraged to jump into the pit for a photo op.
Photo: Taylor McIntyre/BizBash
The event also had a photo booth with cereal-theme props and a branded backdrop.
The event also had a photo booth with cereal-theme props and a branded backdrop.
Photo: Taylor McIntyre/BizBash
Guests could grab free samples of the new flavors, which are Fruit Loot, Cocoa Loco, and Frozen Flakes.
Guests could grab free samples of the new flavors, which are Fruit Loot, Cocoa Loco, and Frozen Flakes.
Photo: Taylor McIntyre/BizBash
Additional decor included cloud projections reminiscent of the design on Ben & Jerry's ice cream pints.
Additional decor included cloud projections reminiscent of the design on Ben & Jerry's ice cream pints.
Photo: Taylor McIntyre/BizBash
Event swag for guests included branded stickers and 3-D glasses.
Event swag for guests included branded stickers and 3-D glasses.
Photo: Taylor McIntyre/BizBash
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