To celebrate the 30th anniversary of its Air Max shoe design, Nike hosted four "Sneakeasy" consumer activations at event spaces in New York, Los Angeles, Chicago, and Toronto from March 20 to 26. The Chicago Sneakeasy took place March 25 at a former distillery factory. Decor included a ceiling installation that featured shoes in transparent boxes.
Roth Capital Partners' annual conference featured three parties at the Ritz-Carlton, Laguna Niguel, in Dana Point, California, from March 12 to 14. A three-dimensional media wall with chrome hubcaps installed around a logo created a graphic photo op at the first night's Fast & Furious theme party. Elite Productions International produced the parties.
On the last night, food vendor Company 77 made and served pizzas to order in its unique, signature way: in and on a retooled fire truck.
Washington Marriott Georgetown celebrated its redesign with the city's inaugural Marriott Hotels' Bourbon Battle on March 29. Part of the hotel brand's Bourbon Program, the event included branded bourbon barrels as a photo op.
Branded cocktail kits were on display for guests to take home.
Old Navy promoted its new "Hi, Fashion" with an event on March 28 at West Edge in New York that had a feminine skate-park setting. Produced by MKG, the event featured floral-decorated skate ramps, helmets, and backpacks.
At the D.I.Y. skateboard station guests could choose to design their own tray or coat rack using a selection of funky printed skateboard decks.
Guests could make their own custom blends of tea while nibbling on breakfast treats like artisanal pop tarts and mini sandwiches.
TruTV celebrated the premiere of its new series on March 21 at London West Hollywood. The event, which was produced by Industria Creative, featured upscale lifestyle-inspired decor including a bold yellow press wall that showcased framed logos and objects such as a fedora, a bow tie, sunglasses, and a globe.
Yelp hosted its annual summit for 400 nationally based managers late last month at Headquarters Beercade River North in Chicago. Designed by Kehoe Designs, the event featured a ceiling Slinky installation that combined glittering disco balls with the glow-in-the-dark toys.
