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November 28, 2017
The Museum of Ice Cream, a pop-up exhibition currently in San Francisco, provided a colorful location for participants to test GoPro's new cameras.
The Museum of Ice Cream, a pop-up exhibition currently in San Francisco, provided a colorful location for participants to test GoPro's new cameras.
Photo: Ryan Strongin for Pen&Public
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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All attendees, regardless of how many panels they had bought tickets to, were invited to the lounge area by the Hollywood Roosevelt's pool where they could listen to DJs and have a few drinks. 'We tried to make it this fun, seamless ride,' explained Norwood. 'So [attendees] come to the hotel, they check in and go to their session, and then they are led right out to the lounge and can have a cocktail and hang out for as long as they want.'
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The tranquil setting helps attendees engage with presenters and material.
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Pen&Public created a 360-degree ping pong table for the closing party.
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To minimize participants' boredom and frustration while traveling around the city to each activity, organizers made the transportation part of the experience. Some groups traveled in VW buses, while others were in new BMW M6 convertibles, riding on electric bikes, and other unusual options.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
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