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Events

November 28, 2017
All attendees, regardless of how many panels they had bought tickets to, were invited to the lounge area by the Hollywood Roosevelt's pool where they could listen to DJs and have a few drinks. 'We tried to make it this fun, seamless ride,' explained Norwood. 'So [attendees] come to the hotel, they check in and go to their session, and then they are led right out to the lounge and can have a cocktail and hang out for as long as they want.'
All attendees, regardless of how many panels they had bought tickets to, were invited to the lounge area by the Hollywood Roosevelt's pool where they could listen to DJs and have a few drinks. "We tried to make it this fun, seamless ride," explained Norwood. "So [attendees] come to the hotel, they check in and go to their session, and then they are led right out to the lounge and can have a cocktail and hang out for as long as they want."
Photo: Phillip Faraone/Getty Images for Vulture Festival
AT&T was the festival’s largest sponsor. The brand—along with partner DirecTV—created a blue carpet and a photo booth that intended to make guests feel like V.I.P.s.
AT&T was the festival’s largest sponsor. The brand—along with partner DirecTV—created a blue carpet and a photo booth that intended to make guests feel like V.I.P.s.
Photo: Phillip Faraone/Getty Images for Vulture Festival
Sponsor JetBlue created a signature cocktail for the festival, and all attendees received a complimentary drink ticket.
Sponsor JetBlue created a signature cocktail for the festival, and all attendees received a complimentary drink ticket.
Photo: Phillip Faraone/Getty Images for Vulture Festival
In the lounge, guests could unwind by playing ping-pong on a table imprinted with the festival logo.
In the lounge, guests could unwind by playing ping-pong on a table imprinted with the festival logo.
Photo: Phillip Faraone/Getty Images for Vulture Festival
Also in the lounge, a photo booth from NBC's Will & Grace revival allowed guests to pose in a bathtub with cutouts of the stars.
Also in the lounge, a photo booth from NBC's Will & Grace revival allowed guests to pose in a bathtub with cutouts of the stars.
Photo: Phillip Faraone/Getty Images for Vulture Festival
Visitors to the Will & Grace photo booth received T-shirt and towel giveaways.
Visitors to the Will & Grace photo booth received T-shirt and towel giveaways.
Photo: Phillip Faraone/Getty Images for Vulture Festival
Another photo booth, located in the hotel's iconic Marilyn Monroe Suite, placed guests' faces on Vulture Festival promotional material.
Another photo booth, located in the hotel's iconic Marilyn Monroe Suite, placed guests' faces on Vulture Festival promotional material.
Photo: Phillip Faraone/Getty Images for Vulture Festival
On both Saturday and Sunday, the lounge opened at noon and stayed open until 11 p.m. DJs, including Ali Shaheed Muhammad from A Tribe Called Quest, rotated throughout the day.
On both Saturday and Sunday, the lounge opened at noon and stayed open until 11 p.m. DJs, including Ali Shaheed Muhammad from A Tribe Called Quest, rotated throughout the day.
Photo: Phillip Faraone/Getty Images for Vulture Festival
JetBlue hosted its own studio for panels, and surprised random fans with special front-row seating—in cushy airplane seats. Select guests were also surprised with amenity bags. Other festival sponsors included New Amsterdam, Core water, Sirius XM, and the Los Angeles Times.
JetBlue hosted its own studio for panels, and surprised random fans with special front-row seating—in cushy airplane seats. Select guests were also surprised with amenity bags. Other festival sponsors included New Amsterdam, Core water, Sirius XM, and the Los Angeles Times.
Photo: Charley Gallay/Getty Images for Vulture Festival
AT&T sponsored the largest panel room, located just off the lobby at the Hollywood Roosevelt. The room hosted discussions with the cast and crews of Scandal, Stranger Things, It's Always Sunny in Philadelphia, and more, as well as a Bored to Death reunion and a political conversation with Sarah Silverman and columnist Frank Rich. On curating the panels, Fox said, “We just thought, who do we love, and how can we present them in a way that our readers would want to see?”
AT&T sponsored the largest panel room, located just off the lobby at the Hollywood Roosevelt. The room hosted discussions with the cast and crews of Scandal, Stranger Things, It's Always Sunny in Philadelphia, and more, as well as a Bored to Death reunion and a political conversation with Sarah Silverman and columnist Frank Rich. On curating the panels, Fox said, “We just thought, who do we love, and how can we present them in a way that our readers would want to see?”
Photo: Joe Scarnici/Getty Images for Vulture Festival
Other popular panels included a sing-a-long with the cast of the CW's Crazy Ex-Girlfriend. “One of the most exciting pieces of Vulture Festival is access to the brand and all it stands for—and we do it in a really unique way,” said Norwood. “We combine smart and zany in the subject matter, and our talent lineup represents what’s most timely in entertainment.”
Other popular panels included a sing-a-long with the cast of the CW's Crazy Ex-Girlfriend. “One of the most exciting pieces of Vulture Festival is access to the brand and all it stands for—and we do it in a really unique way,” said Norwood. “We combine smart and zany in the subject matter, and our talent lineup represents what’s most timely in entertainment.”
Photo: Joe Scarnici/Getty Images for Vulture Festival
On Saturday, fans of TBS's Search Party could participate in a scavenger hunt around the city. Attendees who completed the hunt were invited to an exclusive cocktail reception with the cast later that day.
On Saturday, fans of TBS's Search Party could participate in a scavenger hunt around the city. Attendees who completed the hunt were invited to an exclusive cocktail reception with the cast later that day.
Photo: John Sciulli/Getty Images for Vulture Festival
Also on Saturday, New York magazine senior art critic Jerry Saltz took attendees on a tour of the Broad museum.
Also on Saturday, New York magazine senior art critic Jerry Saltz took attendees on a tour of the Broad museum.
Photo: John Sciulli/Getty Images for Vulture Festival
GoPro C.E.O. Nick Woodman introduced the new Hero6 and Fusion cameras while surrounded by video inside the Morrison Planetarium at the California Academy of Sciences.
GoPro C.E.O. Nick Woodman introduced the new Hero6 and Fusion cameras while surrounded by video inside the Morrison Planetarium at the California Academy of Sciences.
Photo: David Paul Morris/Bloomberg via Getty Images
To minimize participants' boredom and frustration while traveling around the city to each activity, organizers made the transportation part of the experience. Some groups traveled in VW buses, while others were in new BMW M6 convertibles, riding on electric bikes, and other unusual options.
To minimize participants' boredom and frustration while traveling around the city to each activity, organizers made the transportation part of the experience. Some groups traveled in VW buses, while others were in new BMW M6 convertibles, riding on electric bikes, and other unusual options.
Photo: Ryan Strongin for Pen&Public
The Museum of Ice Cream, a pop-up exhibition currently in San Francisco, provided a colorful location for participants to test GoPro's new cameras.
The Museum of Ice Cream, a pop-up exhibition currently in San Francisco, provided a colorful location for participants to test GoPro's new cameras.
Photo: Ryan Strongin for Pen&Public
Seaplane rides around the Golden Gate Bridge gave participants a unique vantage point.
Seaplane rides around the Golden Gate Bridge gave participants a unique vantage point.
Photo: Ryan Strongin for Pen&Public
Some of the participants tested the camera while riding on electric bikes.
Some of the participants tested the camera while riding on electric bikes.
Photo: Ryan Strongin for Pen&Public
Pen&Public created a 360-degree ping pong table for the closing party.
Pen&Public created a 360-degree ping pong table for the closing party.
Photo: Ryan Strongin for Pen&Public
Brightly colored strings hanging from a frame provided a unique video opportunity for guests at the closing party.
Brightly colored strings hanging from a frame provided a unique video opportunity for guests at the closing party.
Photo: Ryan Strongin for Pen&Public
For one of the activities, participants spray painted a mural that had been pre-stenciled with designs.
For one of the activities, participants spray painted a mural that had been pre-stenciled with designs.
Photo: Ryan Strongin for Pen&Public
Art Gallery of Ontario's inaugural Art Bash took place November 18. The red carpet area was inspired by Andy Warhol's Factory and showcased the museum's acronym in giant letters with a black and white color scheme. 'The black and white was inspired by Warhol's use of black and white in many of his works,' said Craddock. 'The other half of it was touching on the history of the Factory. All the photos of the Factory were in black and white. We wanted to touch on that nostalgic element.'
Art Gallery of Ontario's inaugural Art Bash took place November 18. The red carpet area was inspired by Andy Warhol's Factory and showcased the museum's acronym in giant letters with a black and white color scheme. "The black and white was inspired by Warhol's use of black and white in many of his works," said Craddock. "The other half of it was touching on the history of the Factory. All the photos of the Factory were in black and white. We wanted to touch on that nostalgic element."
Photo: George Pimentel
Drag queens Helena Poison and Tynomi Banks entertained guests at the arrivals area. Craddock said that the performance also was a nod to Factory parties, which attracted drag queens.
Drag queens Helena Poison and Tynomi Banks entertained guests at the arrivals area. Craddock said that the performance also was a nod to Factory parties, which attracted drag queens.
Photo: George Pimentel
A wall installation of paint cans dripping a rainbow of colors provided a unique photo op for guests.
A wall installation of paint cans dripping a rainbow of colors provided a unique photo op for guests.
Photo: George Pimentel
For a nostalgic touch, guests could have their wall photos taken with a Polaroid Land Camera, which printed out an instant picture to take home. The event's presenting sponsor RBC was responsible for the activation.
For a nostalgic touch, guests could have their wall photos taken with a Polaroid Land Camera, which printed out an instant picture to take home. The event's presenting sponsor RBC was responsible for the activation.
Photo: George Pimentel
Guests could take their polaroids home in mini silver frames, branded with the title of the event.
Guests could take their polaroids home in mini silver frames, branded with the title of the event.
Photo: George Pimentel
The cocktail area of the event featured the black and white color scheme on the floor, along with the use of silver foil as a nod to the Factory's signature decor. Fashion photography portraits from artist Mathew Guido also were displayed on four large screens.
The cocktail area of the event featured the black and white color scheme on the floor, along with the use of silver foil as a nod to the Factory's signature decor. Fashion photography portraits from artist Mathew Guido also were displayed on four large screens.
Photo: George Pimentel
The black and white colors also traveled to the bar, which featured dramatic brushstrokes.
The black and white colors also traveled to the bar, which featured dramatic brushstrokes.
Photo: George Pimentel
Craddock said the dinner's floral mannequin head centerpieces, which were created Fifth Element Group, were meant to be disruptive and evoke Warhol's head, with the flowers standing in for his white wig.
Craddock said the dinner's floral mannequin head centerpieces, which were created Fifth Element Group, were meant to be disruptive and evoke Warhol's head, with the flowers standing in for his white wig.
Photo: George Pimentel
The event showcased numerous projects from local artists including Couzyn Van Heuvelen, whose balloon installation reimagined the avataq, an Inuit sealskin hunting float.
The event showcased numerous projects from local artists including Couzyn Van Heuvelen, whose balloon installation reimagined the avataq, an Inuit sealskin hunting float.
Photo: George Pimentel
Artist Ness Lee worked on a live illustration during the event.
Artist Ness Lee worked on a live illustration during the event.
Photo: George Pimentel
Pyramids of dripping paint cans were another set of decor pieces that nodded to Warhol's work.
Pyramids of dripping paint cans were another set of decor pieces that nodded to Warhol's work.
Photo: George Pimentel
The pop-up came to 107 Grand from November 17 to 19. Window signage advertised the store and the premiere date for the series.
The pop-up came to 107 Grand from November 17 to 19. Window signage advertised the store and the premiere date for the series.
Photo: Jane Kratochvil
The space featured six stations offering arts and crafts and a photo booth where guests could pose with Old West-style props.
The space featured six stations offering arts and crafts and a photo booth where guests could pose with Old West-style props.
Photo: Jane Kratochvil
Cast members from the series posed in front of the event's step-and-repeat at a V.I.P. reception on November 16. The photo op featured wheelbarrow and barrel props, florals from Florescer NY, and signage that read 'The Frontier is Female.'
Cast members from the series posed in front of the event's step-and-repeat at a V.I.P. reception on November 16. The photo op featured wheelbarrow and barrel props, florals from Florescer NY, and signage that read "The Frontier is Female."
Photo: Jane Kratochvil
The slogan also was displayed as a hashtag for attendees to use on social media.
The slogan also was displayed as a hashtag for attendees to use on social media.
Photo: Jane Kratochvil
Sara Harari-Buchnea of Squar’d Away led a bandana-tying and -styling tutorial for attendees.
Sara Harari-Buchnea of Squar’d Away led a bandana-tying and -styling tutorial for attendees.
Photo: Jane Kratochvil
Layce Heaton of Cates Custom Hat Company outfitted attendees with custom hats they could take home.
Layce Heaton of Cates Custom Hat Company outfitted attendees with custom hats they could take home.
Photo: Jane Kratochvil
A saloon-inspired doorway invited guests to a separate lounge and bar area called the 'Godless Saloon.'
A saloon-inspired doorway invited guests to a separate lounge and bar area called the "Godless Saloon."
Photo: Jane Kratochvil
Inside the lounge area, guests could walk back into the store through an entrance decorated with cacti.
Inside the lounge area, guests could walk back into the store through an entrance decorated with cacti.
Photo: Jane Kratochvil
Taylor Creative Inc. provided on-theme furniture rentals for the space.
Taylor Creative Inc. provided on-theme furniture rentals for the space.
Photo: Jane Kratochvil
Whiskey sommelier Heather Greene served cocktails from a branded bar. Greene also taught guests about the history of women and whiskey, and led a Michter's whiskey tasting.
Whiskey sommelier Heather Greene served cocktails from a branded bar. Greene also taught guests about the history of women and whiskey, and led a Michter's whiskey tasting.
Photo: Jane Kratochvil
A wooden wall display featured props inspired by the series, artwork depicting the characters, and signage that went along with the theme of female power.
A wooden wall display featured props inspired by the series, artwork depicting the characters, and signage that went along with the theme of female power.
Photo: Jane Kratochvil
Exit Reality
Exit Reality
Photo: Courtesy of Exit Realty
VR World
VR World
Photo: Nieto Dickens
Images from 18 projectors merged together to create one seamless image on a 30- by 360-foot fabric-covered wall. An entrance in the middle led guests into the tent that housed the wedding party.
Images from 18 projectors merged together to create one seamless image on a 30- by 360-foot fabric-covered wall. An entrance in the middle led guests into the tent that housed the wedding party.
Photo: Courtesy of Megavision Arts
Purple Noodles
Purple Noodles

Chef Hong Thaimee of Thaimee, which has locations at the McCarren Hotel & Pool in Williamsburg, Brooklyn, and in the East Village, became an Instagram sensation recently thanks to her “magic noodles.” The gluten-free, tea-soaked glass noodles start out blue at the table, but with a squeeze of lime turn a soft purple hue.

Photos: Kimberly Mufferi (left), Courtesy of Thaimee (right)
From left, clockwise: Sinatra, Saint Clair, Jerzy, DJ Hollywood, Baby Yu, Deux
From left, clockwise: Sinatra, Saint Clair, Jerzy, DJ Hollywood, Baby Yu, Deux
Photo: Glenn Nutley (Saint Clair), Christopher DeVargas (DJ Hollywood), Courtesy of DJs (all others)
“Another event idea that I really loved came from the inaugural Teen Vogue Summit. In an effort to make the content available to a wide range of people, the brand hosted a series of meet-ups in various cities, leading up to the summit in Los Angeles this past weekend. Upon entering the meet-ups, attendees were encouraged to 'grab a card, start a conversation' as an icebreaker. Questions included 'What would you do if you were not afraid?' and 'How do you practice self-acceptance in your life?' It was just a simple reminder of the power—and importance—of face-to-face events, and really helped set the tone for the events’ introspective and activism-focused vibe.” —Claire Hoffman, west coast bureau chief
“Another event idea that I really loved came from the inaugural Teen Vogue Summit. In an effort to make the content available to a wide range of people, the brand hosted a series of meet-ups in various cities, leading up to the summit in Los Angeles this past weekend. Upon entering the meet-ups, attendees were encouraged to 'grab a card, start a conversation' as an icebreaker. Questions included 'What would you do if you were not afraid?' and 'How do you practice self-acceptance in your life?' It was just a simple reminder of the power—and importance—of face-to-face events, and really helped set the tone for the events’ introspective and activism-focused vibe.” —Claire Hoffman, west coast bureau chief
Photo: Andrew Noel for Teen Vogue/23 Stories
What’s Your Frequency?
What’s Your Frequency?

The room by actress and singer Janelle Monáe tackles the intersection of art and technology, specifically the ideas of mass surveillance. More than 160 mirrors document visitors’ moves, then display the footage on screens on the heads of mannequins.

Photo: Emma McIntyre/Getty Images for Refinery29
RentQuest
RentQuest

RentQuest is a specialized New York-based rental service company offering a wide range of custom-designed furniture, lighting, and accessories in one place. Its rental inventory includes stylish banquettes and ottomans upholstered in glove vinyl, microsuede, and velvets; unique cocktail tables; illuminated bars and Lucite bar toppers; designer pillows; dramatic decor accessories; and a new eco-friendly furniture line.

Photo: Courtesy of RentQuest
Eclectic/Encore Props Inc.
Eclectic/Encore Props Inc.

Eclectic/Encore Props Inc. has been offering exceptional and unique props to the TV, film, and special event industries for more than 35 years. With more than 500,000 items, capture the exotic atmosphere of the Far East, the hectic activities of a busy Kasbah in Morocco, or the aesthetic of a turn-of-the-century parlor.

Photo: Courtesy of Eclectic / Encore Props Inc.
propNspoon
propNspoon

Props for Today and the Spoon Group have merged into propNspoon to bring your visions to life. Its extensive inventory of event furniture and specialty props will create any theme, and its custom fabrication and engineering will make your dreams a reality. Together, Props for Today and the Spoon Group have been providing elements to the TV, film, photography, theater, retail, visual merchandising, and special event industries for 50 years.

Photo: Courtesy of propNspoon
High Style Rentals
High Style Rentals

High Style is a high-end event furniture rental company. Its collection of sleek and modern furniture creates ambiance that is sure to give your event a distinctive and sophisticated air. It offers the finest sofas, tables, chairs, bars, stools, rugs, and accessories for the event industry and strives to provide a striking vision to those who demand something beyond the expected. From intimate private affairs to large corporate events, launch parties, fund-raisers, or trade shows, High Style is equipped to help make any event spectacular.

Photo: Courtesy of High Style Rentals
Bridge Furniture & Props
Bridge Furniture & Props

Bridge Furniture & Props is a boutique-style prop and furniture rental company that supplies stylish lounge environments to the private and corporate event community. Its entire inventory is pictured and indexed for browsing online.

Photo: Courtesy of Bridge Furniture & Props
Experiential Catering
Experiential Catering

With guests wanting to know how their food is made, the in-house catering team at the Drake Hotel in Toronto believes experiential catering stations will take off next year. Examples include its pasta station, which allows guests to watch as chefs take pasta as a raw semolina mix, extrude it through a pasta machine to form a noodle, cook the noodle, and mix it in a cheese bowl before serving.

Photo: Courtesy of the Drake Hotel
Classic Redux
Classic Redux

Another trend Af&Co. noted was mix of classic, nostalgic dishes with a modern twist. Classic vegetable crudité is served on ice, and with a not-so-classic sunflower seed hummus and hemp oil dip, at Acacia House in Napa, California. 

Photo: Marc Fiorito
OKCupid at Pitchfork Music Festival
OKCupid at Pitchfork Music Festival

“You should give your dates more consideration than booking a reservation on OpenTable,” Libonate says.

Photo: Courtesy of OkCupid
OKCupid at Pitchfork Music Festival
OKCupid at Pitchfork Music Festival

At this year’s Pitchfork Music Festival, OKCupid was integrated into the fest’s app, allowing daters to connect via a geofenced “neighborhood.”

Photo: Courtesy of OkCupid
OKCupid at Pitchfork Music Festival
OKCupid at Pitchfork Music Festival

Festivalgoers could snap a photo, answer questions like “what’s your dating dealbreaker?” and then post their pic at the on-site OKCupid tent.

Photo: Courtesy of OkCupid
Bumble at Coachella
Bumble at Coachella

At Coachella in April, Bumble created a snow-filled Winter Bumbleland in the middle of the desert.

Photo: Courtesy of Bumble
Bumble at Coachella
Bumble at Coachella

Bumble users received an in-app invite, which they could swipe right on to RSVP.

Photo: Courtesy of Bumble
Bumble at Coachella
Bumble at Coachella

“The Bumble team is both mission- and user-obsessed, focused on developing innovative ways to engage our audience both on and offline,” Maclin says.

Photo: Courtesy of Bumble
Tinder and Delta
Tinder and Delta

Located in Williamsburg, Brooklyn, throughout the summer, the “Delta Dating Wall” was a series of painted walls with illustrations of international locations.

Photo: Courtesy of Tinder
The colorful backdrops aimed to provide inspiration for new dating profile pictures for Tinder users.
The colorful backdrops aimed to provide inspiration for new dating profile pictures for Tinder users.
Photo: Kristin Gladney
Tinder and Delta
Tinder and Delta

The wall was part of Delta’s “New York Is Go” initiative, which celebrates New York travelers.

Photo: Kristin Gladney
Each custom logo s’more kit, $4.50, from Candy With a Twist contains all the ingredients—including a branded marshmallow—needed to put together the campsite snack. Kits can be shipped throughout the United States and Canada.
Each custom logo s’more kit, $4.50, from Candy With a Twist contains all the ingredients—including a branded marshmallow—needed to put together the campsite snack. Kits can be shipped throughout the United States and Canada.
Photo: Courtesy of Candy With a Twist
Miniature bottles of Round Pond Estate’s olive oil and vinegars, $9 each, allow guests to take home a taste of Napa Valley. The 50-milliliter vessels contain artisanal flavors like Meyer lemon olive oil and Cabernet-Merlot vinegar. Items can be shipped throughout the United States and Canada.
Miniature bottles of Round Pond Estate’s olive oil and vinegars, $9 each, allow guests to take home a taste of Napa Valley. The 50-milliliter vessels contain artisanal flavors like Meyer lemon olive oil and Cabernet-Merlot vinegar. Items can be shipped throughout the United States and Canada.
Photo: Courtesy of Round Pond Estate
Say cheers with dressed-up gummies courtesy of Sugarfina. The delicate, sweet champagne bears, $7 per box, taste like sparkling wine, and are available in personalized packaging. Items can be shipped globally; same-day delivery is available in Los Angeles.
Say cheers with dressed-up gummies courtesy of Sugarfina. The delicate, sweet champagne bears, $7 per box, taste like sparkling wine, and are available in personalized packaging. Items can be shipped globally; same-day delivery is available in Los Angeles.
Photo: Courtesy of Sugarfina
Customize the two-bite macarons, $30 for a box of 12, from Dana’s Bakery with your event colors, favorite flavors, or stenciled imagery. The bakery ships nationwide.
Customize the two-bite macarons, $30 for a box of 12, from Dana’s Bakery with your event colors, favorite flavors, or stenciled imagery. The bakery ships nationwide.
Photo: Courtesy of Dana's Bakery
Veronica’s Treats will transfer any photo, logo, or business card to the top of fresh-baked cookies, $22.20 per dozen, which are glazed with white chocolate. The baked goods have a shelf life of two weeks and can be shipped anywhere within the United States and Canada.
Veronica’s Treats will transfer any photo, logo, or business card to the top of fresh-baked cookies, $22.20 per dozen, which are glazed with white chocolate. The baked goods have a shelf life of two weeks and can be shipped anywhere within the United States and Canada.
Photo: Courtesy of Veronica's Treats
Made from scratch and dipped by hand, the customized cake pops from Haute So Sweet are available in a range of flavors such as cookie dough and vanilla rose champagne. Display towers, from $250, can be shipped nationwide.
Made from scratch and dipped by hand, the customized cake pops from Haute So Sweet are available in a range of flavors such as cookie dough and vanilla rose champagne. Display towers, from $250, can be shipped nationwide.
Photo: Courtesy of Haute So Sweet
The small tin sampler, $5.50, from Tea Forté contains two silken tea infusers and comes in five different blend collections, including coconut and white tea. Orders can be shipped throughout the United States and Canada.
The small tin sampler, $5.50, from Tea Forté contains two silken tea infusers and comes in five different blend collections, including coconut and white tea. Orders can be shipped throughout the United States and Canada.
Photo: Courtesy of Tea Forte
The sweet four-piece sampler box, $7.50, from Laughing Moon Chocolates includes a mix of dark- and milk-chocolate-dipped truffles and buttercreams. Orders can be shipped throughout the United States and Canada.
The sweet four-piece sampler box, $7.50, from Laughing Moon Chocolates includes a mix of dark- and milk-chocolate-dipped truffles and buttercreams. Orders can be shipped throughout the United States and Canada.
Photo: Paul Rogers
Guests will gobble up the gooey goodness of Madyson’s Marshmallows. The individually wrapped, chocolate-dipped marshmallows, from $2, arrive topped with corporate logos and can be shipped nationwide.
Guests will gobble up the gooey goodness of Madyson’s Marshmallows. The individually wrapped, chocolate-dipped marshmallows, from $2, arrive topped with corporate logos and can be shipped nationwide.
Photo: Courtesy of Madyson's Marshmallows
Edible Gifts Plus offers take-out containers, $14.95 each, filled with six hand-dipped fortune cookies, which can be customized with an edible logo and matching sprinkles. Shipping is available nationwide. Correction: The price for the fortune cookies has been updated.
Edible Gifts Plus offers take-out containers, $14.95 each, filled with six hand-dipped fortune cookies, which can be customized with an edible logo and matching sprinkles. Shipping is available nationwide. Correction: The price for the fortune cookies has been updated.
Photo: Courtesy of Edible Gifts Plus
Vosges Haut-Chocolat‘s truffle favor comes with two confections presented in a white customizable or plain purple box. Plus, the company offers expert chocolate concierges to help with your order. Orders can be shipped throughout the United States and Canada.
Vosges Haut-Chocolat‘s truffle favor comes with two confections presented in a white customizable or plain purple box. Plus, the company offers expert chocolate concierges to help with your order. Orders can be shipped throughout the United States and Canada.
Photo: Courtesy of Vosges
Wolfgang Puck Catering's Chef Shadowboxes
Wolfgang Puck Catering's Chef Shadowboxes

For a recent event at the Perot Museum of Science and Nature in Dallas, Wolfgang Puck Catering employed a "chef shadowbox." Meant to provide a strong visual behind a more standard food station, a chef in a shadowbox prepared appetizers as guests looked on.

Photo: Courtesy of Wolfgang Puck Catering
Wolfgang Puck's Frozen Sushi Station
Wolfgang Puck's Frozen Sushi Station

Other new stations at Wolfgang Puck Catering include a frozen sushi station. The activation displays fresh fish and sushi rolls atop illuminated ice blocks with frozen orchids and other flowers inside.

Photo: Courtesy of Wolfgang Puck Catering
Blue Plate's Caramel Apple Station
Blue Plate's Caramel Apple Station

In Chicago, Blue Plate Catering brings candy apple stations to holiday parties. Treats include apples dipped in caramel and assorted toppings and sliced up into snack-size portions.

Photo: Courtesy of Blue Plate Catering
Blue Plate's Burrata Action Station
Blue Plate's Burrata Action Station

The catering firm also has a new burrata action station. Staffers top the creamy cheese with toasted pine nuts and Italian muscat syrup. The snack is gluten-free.

Photo: Courtesy of Blue Plate Catering
Eatertainment's Salmon Gravlax Station
Eatertainment's Salmon Gravlax Station

Toronto catering firm Eatertainment has a new chef action station devoted to salmon gravlax. Salmon is hung from hooks above the station and is sliced to order in front of guests. The raw fish is then chopped and served with root-vegetable crisps, miniature greens, and spiced yogurt.

Photo: Courtesy of Eatertainment
Eatertainment's Bar Cart Station
Eatertainment's Bar Cart Station

The Toronto firm is also using bar carts to display food items. One such spread, wheeled to tables at an event, offered snacks such as frittatas, foie gras, sliders, and lobster.

Photo: Courtesy of Eatertainment
Limelight's Fruit Wallpaper
Limelight's Fruit Wallpaper

In Chicago, catering firm Limelight has an innovative format for serving fruit skewers. The fruits are inserted into a custom wall with thematic wallpaper design (which varies for different events). Guests approach the wall and pull of a skewer and can dip the fruit in sauces that are arrayed on a nearby table.

Photo: Courtesy of Limelight
Limelight's "One Potato, Two Potato" Station
Limelight's 'One Potato, Two Potato' Station

Instead of serving French fries at a stationary table, Limelight has used a wheelbarrow to deliver Belgian frites at events. The fries are served in cones, and assorted sauces are displayed on the side.

Photo: Artisan Events
Limelight's "Smash It" Station
Limelight's 'Smash It' Station

Limelight's "Smash It" station offers assorted homemade chocolate bark in flavors such as dark chocolate with dried cherries. Mallets next to the sweets let guests "smash" off a snack-size piece of the bark.

Photo: Erika DuFour Photography
Roar Events' Interactive Margarita Station
Roar Events' Interactive Margarita Station

Roar Events produced a summertime event at Estancia La Jolla Hotel and Spa in Southern California. The dinner had a modern Mexican theme and featured an interactive margarita station. Guests chose the type and flavor of their tequila, as well as one of many specialty salts.

Photo: Courtesy of Roar Events
Lucite chairs, candles, and sleek white linens dressed the 150-foot tables at the Joffrey Ballet gala in Chicago in 2010.
Lucite chairs, candles, and sleek white linens dressed the 150-foot tables at the Joffrey Ballet gala in Chicago in 2010.
Photo: Greg Davis/Powell Photography Inc.
For his September show in New York at Spring Studios entitled “Beauty,” Jason Wu went simple and stark with the all-white venue. Produced by Bureau Betak, the space featured simple white bench seating and a floor-to-ceiling backdrop that mimicked a deconstructed boudoir mirror—with detached molding that created a mirage-like effect.
For his September show in New York at Spring Studios entitled “Beauty,” Jason Wu went simple and stark with the all-white venue. Produced by Bureau Betak, the space featured simple white bench seating and a floor-to-ceiling backdrop that mimicked a deconstructed boudoir mirror—with detached molding that created a mirage-like effect.
Photo: Jamie McGregor Smith
The 2006 Screen Actors Guild awards gala in Los Angeles had a striking but simple look from event designer Stanlee Gatti, with bunches of upside-down calla lillies hanging overhead. White furnishings were arranged in lounge-like formations.
The 2006 Screen Actors Guild awards gala in Los Angeles had a striking but simple look from event designer Stanlee Gatti, with bunches of upside-down calla lillies hanging overhead. White furnishings were arranged in lounge-like formations.
Photo: Nadine Froger Photography
At this year's Dining by Design, the annual fund-raising event hosted by Design Industries Foundation Fighting AIDS, Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting. The event took place at New York's Pier 92 in March.
At this year's Dining by Design, the annual fund-raising event hosted by Design Industries Foundation Fighting AIDS, Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting. The event took place at New York's Pier 92 in March.
Photo: Cornelia Stiles/BizBash
A joint event between Variety and British Airways in 2013 took place at a Los Angeles mansion, and black-and-white decor took on a residential feel. To celebrate the heritage of British Airways, the Union Jack appeared on black-and-white pillows at a seating group that surrounded a modern fire pit.
A joint event between Variety and British Airways in 2013 took place at a Los Angeles mansion, and black-and-white decor took on a residential feel. To celebrate the heritage of British Airways, the Union Jack appeared on black-and-white pillows at a seating group that surrounded a modern fire pit.
Photo: Michael Kovac/Getty Images for Variety
At a Saucony-hosted event in Boston in 2011, an art exhibit around the perimeter of the space incorporated the brand's sneakers and minimalist art.
At a Saucony-hosted event in Boston in 2011, an art exhibit around the perimeter of the space incorporated the brand's sneakers and minimalist art.
Photo: Phase One Photography
In 2012, Yahoo marked the relaunch of Genome, a brand previously known as Interclick, with a minimalist affair in New York. To create a modern aesthetic inside a SoHo townhouse, the producers employed a mix of clean lines and white furnishings. For entertainment, the organizers brought in synchronized swimmers dressed to look like aliens.
In 2012, Yahoo marked the relaunch of Genome, a brand previously known as Interclick, with a minimalist affair in New York. To create a modern aesthetic inside a SoHo townhouse, the producers employed a mix of clean lines and white furnishings. For entertainment, the organizers brought in synchronized swimmers dressed to look like aliens.
Photo: Sean T. Smith
At a 2013 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
At a 2013 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
Photo: Joe Moller
The Women's Wear Daily Beauty Summit in 2013 had a sleek, all-white design from Shiraz Events. Guests sat in clear Miro chairs at communal tables topped with white linens and simple birch vases holding cobble moss balls.
The Women's Wear Daily Beauty Summit in 2013 had a sleek, all-white design from Shiraz Events. Guests sat in clear Miro chairs at communal tables topped with white linens and simple birch vases holding cobble moss balls.
Photo: Sean Smith
To cap off New York Fashion Week in 2010, Calvin Klein hosted a party with seating vignettes of minimalist, low-slung white sofas and ottomans around fireplaces.
To cap off New York Fashion Week in 2010, Calvin Klein hosted a party with seating vignettes of minimalist, low-slung white sofas and ottomans around fireplaces.
Photo: Billy Farrell/PatrickMcMullan.com
At a product launch for watch brand Q&Q in New York, guests were encouraged to take photos against a modern backdrop. Guests who posed for snaps received a coin that would allow them to receive a free watch from a giant gumball machine.
At a product launch for watch brand Q&Q in New York, guests were encouraged to take photos against a modern backdrop. Guests who posed for snaps received a coin that would allow them to receive a free watch from a giant gumball machine.
Photo: Kent Miller Studios
To launch its newest A8 model at Art Basel Miami Beach in 2010, Audi created a 45,000-square-foot temporary structure. EventStar worked with Audi, German architecture firm the Design Company, and Miami event management firm Siinc Agency to design the pavilion.
To launch its newest A8 model at Art Basel Miami Beach in 2010, Audi created a 45,000-square-foot temporary structure. EventStar worked with Audi, German architecture firm the Design Company, and Miami event management firm Siinc Agency to design the pavilion.
Photo: Elizabeth Renfrow for BizBash
At a dinner to mark new gallery openings at the Art Institute of Chicago in 2011, Heffernan Morgan bathed webbed scrims in golden light to cast spiderweblike patterns throughout the modern dinner space.
At a dinner to mark new gallery openings at the Art Institute of Chicago in 2011, Heffernan Morgan bathed webbed scrims in golden light to cast spiderweblike patterns throughout the modern dinner space.
Photo: Robert Carl
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