To minimize participants' boredom and frustration while traveling around the city to each activity, organizers made the transportation part of the experience. Some groups traveled in VW buses, while others were in new BMW M6 convertibles, riding on electric bikes, and other unusual options.
Photo: Ryan Strongin for Pen&Public
![All attendees, regardless of how many panels they had bought tickets to, were invited to the lounge area by the Hollywood Roosevelt's pool where they could listen to DJs and have a few drinks. 'We tried to make it this fun, seamless ride,' explained Norwood. 'So [attendees] come to the hotel, they check in and go to their session, and then they are led right out to the lounge and can have a cocktail and hang out for as long as they want.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2017/11/875894300.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
