Guests lined up outside the Havaianas cabana to get their own pair of customized flip-flops.
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Aveeno representatives passed out free bottles of sunscreen from their cabana.
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Essie nail polish offered manicures from the pampering lounge they shared with Smashbox Cosmetics.
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Smashbox Cosmetics' expert makeup artists provided free makeovers to female attendees.
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The Smashbox/Essie cabana featured elegant cream and sage draping, crystal chandeliers, luxurious love seats and benches.
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Conair and Scunci's cabana showcased the company's new eco-friendly collection of brushes and hair accessories.
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Guests entered the Fashion Week tents through the Blackberry Curve/T-Mobile lounge.
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The Havianas cabana was draped in the bright red sheers and outfitted with a television running the company's advertisements and a snow cone machine.
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The official Mercedes-Benz Fashion Week Swim signage was placed around the pool deck.
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