Removing paint wall - message

October 19, 2018
The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.
The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.
Photo: Courtesy of Marriott
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Event producers had to think through some unusual logistical challenges for the 40-foot-mural, said Starch Creative partner Brandon Ball. “How much paint do we need? Will the art change throughout the day? Will it turn brown? How do we capture and recycle the paint? Plan B was someone would be getting on the roof and pouring paint when consumers hit a button.”
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