Nap

October 19, 2018
Attendees looking to take a break from the conference chaos could relax in a restored vintage Airstream in a 'Breathing Space' relaxation area. The trailer was provided by Art de la détente (Art of Relaxation), a company that specializes in personalized relaxation areas.
Attendees looking to take a break from the conference chaos could relax in a restored vintage Airstream in a "Breathing Space" relaxation area. The trailer was provided by Art de la détente (Art of Relaxation), a company that specializes in personalized relaxation areas.
Photo: Agnieszka Stalkoper
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Event producers had to think through some unusual logistical challenges for the 40-foot-mural, said Starch Creative partner Brandon Ball. “How much paint do we need? Will the art change throughout the day? Will it turn brown? How do we capture and recycle the paint? Plan B was someone would be getting on the roof and pouring paint when consumers hit a button.”
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The event was designed to feel like a trip up a mountain, with different areas that evoked a colder vibe as guests ventured further into the event. First up was the Base Camp area, which had food stations and various rustic seating areas surrounded by more pine trees.
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The second room features a fog machine that emits pink bubbles, which burst into mist when popped.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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