Online outerwear retailer the Arrivals partnered with Dyson to open an interactive, futuristic retail store on October 13 at a vacant space in New York. The pop-ups main activation was an installation that combined a bounce house and a wind tunnel, where 30 Dyson Supersonic hair dryers propelled 13 liters of air per second, enough to keep a coat afloat. Lotte van Velzen led the design and build of the space.
For Breast Cancer Awareness Month, Viceroy Chicago hotel launched a monthlong exhibit that tapped eight local artists to design and paint a guest room door on the hotel’s fifth floor with an image inspired by their interpretation of the fight against breast cancer. Artist Alma Dominguez created a fighter for room 512. A portion of the revenue from each room booked on the floor throughout October will be donated to the Lynn Sage Cancer Research Foundation.
