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Event Elements

November 18, 2018
Influencers and aspiring bloggers gathered in the outdoor space at the Colonnade Outlets at Sawgrass Mills to learn more about the fashion industry.
Influencers and aspiring bloggers gathered in the outdoor space at the Colonnade Outlets at Sawgrass Mills to learn more about the fashion industry.
Photo: Courtesy of Create & Cultivate
The lineup included keynote speaker, model, and social media star Rocky Barnes, and several established bloggers like Natalie Suarez of Natalie Off Duty, Kristin Leahy of Fancy Things Blogs, Nicole Powers of In High Demand, and on-air style expert, stylist, and blogger Amanda Perna.
The lineup included keynote speaker, model, and social media star Rocky Barnes, and several established bloggers like Natalie Suarez of Natalie Off Duty, Kristin Leahy of Fancy Things Blogs, Nicole Powers of In High Demand, and on-air style expert, stylist, and blogger Amanda Perna.
Photo: Courtesy of Create & Cultivate
Johnson said that the platform aims “to be the online and offline go-to place for women looking to create and cultivate the career of their dreams.”
Johnson said that the platform aims “to be the online and offline go-to place for women looking to create and cultivate the career of their dreams.”
Photo: Courtesy of Create & Cultivate
Guests received tote bags with a Simon Malls gift card and other branded swag.
Guests received tote bags with a Simon Malls gift card and other branded swag.
Photo: Courtesy of Create & Cultivate
A display of designer clothes served as a browsing spot. The day’s activities also included a flat-lay style challenge.
A display of designer clothes served as a browsing spot. The day’s activities also included a flat-lay style challenge.
Photo: Courtesy of Create & Cultivate
Guests posed for photos at the event’s photo booth.
Guests posed for photos at the event’s photo booth.
Photo: Courtesy of Create & Cultivate
Fun props—including social-media friendly hashtags and @ signs—were available for guests to use.
Fun props—including social-media friendly hashtags and @ signs—were available for guests to use.
Photo: Courtesy of Create & Cultivate
Cheerful floral arrangements by Designs by Darenda decorated the outdoor seating area.
Cheerful floral arrangements by Designs by Darenda decorated the outdoor seating area.
Photo: Courtesy of Create & Cultivate
South Florida-based Love in Vintage provided the boho rentals for the seating area.
South Florida-based Love in Vintage provided the boho rentals for the seating area.
Photo: Courtesy of Create & Cultivate
Best Social Event
Best Social Event

25th Anniversary French Riviera Celebration
Submitted by SO Events
The weeklong celebration, in honor of Magic and Cookie Johnson’s 25th wedding anniversary in June, included three yachts that chartered guests to locations such as Monaco, Monte Carlo, and St. Tropez. Each destination featured its own extravagant event, including a black-tie dinner with dancing and a custom stage built on a dock in St. Tropez where performers entertained the couple and 100 of their closest friends and family.

Photo: Kevin Weinstein
Best Sponsor Activation at an Event
Best Sponsor Activation at an Event

Casa Cisco at the 2016 Rio Olympic and Paralympic Games
Submitted by George P. Johnson Experience Marketing and Spinifex Group
At the 2016 Olympic Games in Rio de Janiero, George P. Johnson and Spinifex Group partnered with Cisco to share the brand’s story and connection to Brazil. To do this, a beachfront club at the foot of Sugarloaf Mountain was transformed into the “Casa Cisco,” where customers, prospects, and partners were invited to learn about the company’s involvement in the games and city through interactive exhibits. The structure is now a permanent fixture belonging to the local community.

Photo: George P. Johnson
Best Staging and Set Design
Best Staging and Set Design

Philadelphia Flower Show Entrance Set Design
Submitted by GMR Design
Echoing Holland’s endless floral fields, thousands of tulips were used to create a dazzling array of color, ranging from hot orange to soft pinks, reds, blues, and purples. The starting point of the show’s 189th annual edition—where the theme was “Holland: Flowering the World”—also included trees, a brick bridge inspired by Amsterdam, overflowing flower boxes, a giant windmill, and hanging baskets.

Photo: GMR Design
Best Sustainability/Corporate Social Responsibility Program for an Event or Meeting
Best Sustainability/Corporate Social Responsibility Program for an Event or Meeting

Animal Kingdom
Submitted by Production Glue
At a South by Southwest activation for the second season of the TNT show Animal Kingdom, Production Glue demonstrated the effectiveness of its GreenGlue sustainability program. All the event’s furniture and decor was donated to seven nonprofit organizations. Because the pieces weren’t put in a dumpster, nearly seven tons of carbon dioxide were saved.

Photo: Production Glue
Best Trade or Consumer Show
Best Trade or Consumer Show

New York International Auto Show
Submitted by Greater New York Automobile Dealers Association
The 2017 New York International Auto Show, held over 10 days in April at the Javits Center, showcased more than 1,000 of the industry’s newest vehicles. The annual trade show featured experiential activities including virtual-reality displays, ride and drives, virtual test tracks, racing simulators, celebrity meet-and-greets, and more. The 2017 theme of “What’s Your Drive?” aimed to ignite the passion attendees have for their automobiles. Ford partnered with the show this year, leading to increased attendance and social-media reach.

Photo: Dominick Totino
Best Trade Show Booth
Best Trade Show Booth

HGTV and Food Network Cupcake Challenge
Submitted by Pop2Life
Located at VidCon, the HGTV and Food Network Cupcake Challenge booth had two objectives: engage guests and connect them with content. Visitors were invited to decorate cupcakes and carrying boxes, then set them up for a photo/video shoot that resulted in images that could be shared on social media. Attendees were incentivized to follow their social accounts—and they cumulatively acquired about 206,000 new followers.

Photo: Pop2Life
Best Use of Event Technology
Best Use of Event Technology

The Camo Collective
Submitted by PepsiCo Creator and Mountain Dew
At ComplexCon at the Long Beach Convention Center in May 2016, attendees entered an interactive augmented-reality experience called the “CamoFlector,” which featured mirrors that were equipped with hologram-AR technology. Guests were virtually outfitted with custom looks from Mountain Dew’s wearable tech collection with VFiles, then immersed in a virtual music video. Users received the video to share on social media and a direct link to purchase the apparel.

Photo: Courtesy of PMK/BNC
Best Use of Social Media for an Event or Meeting
Best Use of Social Media for an Event or Meeting

#OnlyOnRodeo Spring Floral Art Installation
Submitted by Agenc
Targeting millennial shoppers and luxury legacy consumers, the #OnlyOnRodeo spring floral art installation was erected as a photo op on Rodeo Drive in Beverly Hills, California, in April. The concept, conceived and executed by Agenc, was part of a citywide campaign to evolve the image of Rodeo Drive and to increase foot traffic to the area. The visually stunning set was a hit on Instagram, earning more than 35 million impressions in a six-week period.

Photo: Courtesy of Agenc
Best Use of Special Effects at Events
Best Use of Special Effects at Events

Samsung Galaxy S8: Unbox Your Phone
Submitted by Wasserman
For its product launch in April, Samsung transformed New York into an underwater seascape with a nature vs. man idea that was brought to life with 69 digital outdoor screens. The campaign’s motif—a diver in the middle of the ocean who comes face to face with a giant whale—was broadcast across Times Square. The event also featured 110 performers, 20,000 programmable LED wristbands, and hundreds of electric jellyfish umbrellas.

Photo: Courtesy of Wasserman
Best Use of Video at an Event
Best Use of Video at an Event

Hearst Digital Newfronts
Submitted by BMF Media
BMF Media produced Hearst’s Digital Newfront, which took place in May 2017 at Skylight Modern in New York. Designed to showcase the media company’s upcoming digital programming across the pillars of food, fashion, beauty, and men’s lifestyle, the event featured visually immersive areas with video content to create interactive moments for guests. The food area showed how-to videos related to current culinary trends, with screens built into set flats covered in food-theme wallpaper. Guests could then open small drawers below the screen that would refill with food featured in the videos for guests to eat.

Photo: Courtesy of BMF Media
Best Video Capture of an Event
Best Video Capture of an Event

KIA N.B.A. All-Star Ride
Submitted by IMG Live
During the 2017 N.B.A. All-Star Game in New Orleans, Kia asked IMG Live to help entertain consumers at the event—and at home. The result was a gamefication of Uber’s Rideshare app, in which several Kia vehicles were revamped with lights, hidden cameras, and a game-show host to surprise riders. Participants were asked to answer questions about the N.B.A. and New Orleans for a chance to win prizes. And to engage fans at home, 50 hours of raw footage was captured and turned into 11 unique videos that generated more than one million views and 4.7 million social media impressions.

Photo: Courtesy of IMG Live
Delmonico’s 180th Anniversary Celebration
Delmonico’s 180th Anniversary Celebration

Delmonico’s restaurant in downtown Manhattan celebrated its 180th anniversary on September 13. The event, which was envisioned by Delmonico’s special events director Carin Sarafian, featured golden balloons as ceiling decor to celebrate the landmark anniversary. 

Photo: DenisLEON&Co.
Delmonico’s 180th Anniversary Celebration
Delmonico’s 180th Anniversary Celebration

The event, which was designed to recreate the restaurant’s grand opening in 1837, featured costumed performers from Chezzam Events who posed as 19th-century street vendors outside of the restaurant. 

Photo: DenisLEON&Co.
Tiffany & Company Fragrance Launch
Tiffany & Company Fragrance Launch

Tiffany & Company celebrated the launch of its first new fragrance in 15 years with an event headlined by St. Vincent at the Highline Stages on September 6. The event, which was produced by MKG, featured a larger-than-life replica of the Tiffany fragrance bottle, filled with hundreds of the brand's iconic blue boxes. The replica served as a social-media centerpiece for the evening.

Photo: Jamie McCarthy/Getty Images for Tiffany & Co.
Tiffany & Co. Fragrance Launch
Tiffany & Co. Fragrance Launch

A focal point of the event was a fragrance bar populated by the scent's three main notes: iris, mandarin orange, and patchouli and musk. 

Photo: Jamie McCarthy/Getty Images for Tiffany & Co.
Goop x Cadillac’s Road to Table Dinner in the Hamptons
Goop x Cadillac’s Road to Table Dinner in the Hamptons

Cadillac and Goop’s Hamptons dinner series took place September 8 and 10. Cadillac delivered a 2017 Cadillac CT6 Plug-In to each attendee’s home. The vehicles were packed with a map and a swag bag that included lunch and Hunter boots for on-site activities. 

Photo: Hannah Thomson
Primetime Emmy Awards
Primetime Emmy Awards

The 69th annual Primetime Emmy Awards took place September 17 at the Microsoft Theater in Los Angeles. Following the ceremony, HBO hosted its annual star-studded bash at the Pacific Design Center’s fountain plaza. Designed by Billy Butchkavitz, the event was inspired by the Royal Pavilion in Brighton, England, and featured a series of 12-foot Chinese guard lions and a 30-foot tiered chinoiserie pagoda surrounded by a garden of jade trees. Agile Eye Solutions handled all large-scale decor pieces, pagodas, custom tent skin embellishments, and the step-and-repeat. 

Photo: Stewart Cook/Variety/REX/Shutterstock
Primetime Emmy Awards
Primetime Emmy Awards

Hulu’s viewing party and after-party took place at Otium restaurant, attached to the Broad museum. Designed and produced by 15/40 Productions, the party featured a step-and-repeat with wood plank walls and metal planters filled with lavender. Decor focused on The Handmaid’s Tale, the evening’s winner for Outstanding Drama Series: The Hulu and Handmaid’s Tale logos were backlit and mounted onto the walls, and dramatic scenes from the show were displayed in custom eight-by-eight light boxes. 

Photo: Stewart Cook/Variety/REX/Shutterstock
Primetime Emmy Awards
Primetime Emmy Awards

Variety and Women in Film’s annual pre-Emmy celebration took place September 15 at Gracias Madre. The event was sponsored by Halo Top ice cream, which provided dessert for the party; an ice cream bar featured flavors such as Birthday Cake and Sea Salt Caramel, and guests could add a variety of toppings. 

Photo: Stewart Cook/Variety/REX/Shutterstock
Toronto International Film Festival
Toronto International Film Festival

The 42nd edition of TIFF took place September 7 to 17, with the premiere party for The Breadwinner taking place September 10 at the Cactus Club Café. Produced by Vancouver-based Wildfire Experiential and Events, the party featured activations including a wishing wall where guests were invited to take a ribbon and write their own wish for girls in Afghanistan—the setting of the animated drama film. The wishes will be sent to Kandahar Treasure, an organization that empowers female Afghan artists. 

Photo: George Pimentel
Toronto International Film Festival
Toronto International Film Festival

Nespresso hosted the post-premiere party for Unicorn Store on September 11 at Woody’s and Sailor, which featured an on-theme rainbow doughnut wall. 

Photo: Sam Santos/Getty Images for Nespresso
Jason Wu's Spring/Summer 2014 Show
Jason Wu's Spring/Summer 2014 Show

Opting for a more austere and minimal backdrop for his September 6 show at 82 Mercer, Jason Wu worked with Alex de Betak to devise a landscape light show that ran the entire length of the runway. Eight brushed brass light sculptures that emitted a severe white LED light, custom made by show producer and designer Bureau Betak, complemented Wu’s color palette of sandy neutrals infused with gentle shots of color.

Photo: Courtesy of Bureau Betak
Billy Reid's Spring/Summer 2014 Show
Billy Reid's Spring/Summer 2014 Show

Gallow Green, the alfresco rooftop space atop the McKittrick Hotel, served as the venue for Billy Reid’s charming September 6 men’s show. The rough-hewn garden-cum-abandoned rail yard was an ideal backdrop to the designer’s Southern prep-meets-surf lineup. In a novel twist, a stretch of on-site railroad track, covered in lush greenery, served as the main runway for photographers.

Photo: Greg Kessler
Maison Martin Margiela and Converse's Launch Event
Maison Martin Margiela and Converse's Launch Event

Converse celebrated its newest collaboration—this time with Paris-based fashion house Maison Martin Margiela—with a party at the blank canvas Swiss Institute in SoHo that coupled the avant-garde with classic Americana. Produced by Black Frame, the creative vision of the September 11 launch was around the notion of “reveal,” which collectively served as the evening’s centerpiece—also tying in elements from Confetti System to create bespoke elements like piñatas and a 14- by 15-foot fringe backdrop celebrating the collection’s youthful spirit. The producers also built one entire wall in order to create craters from which sneakers seemed to “explode."

Photo: Jim Shi
Maison Martin Margiela and Converse's Launch Event
Maison Martin Margiela and Converse's Launch Event

Also creatively done was a large-scale installation whereby a dozen or so classic Converse sneakers were hung by fish line at varying heights—some with toes dipped into a stream of white paint than ran along the wall.

Photo: Jim Shi
Rodarte's Spring 2014 Show
Rodarte's Spring 2014 Show

Produced and designed by Bureau Betak, Rodarte's September 11 show at Center548 featured a striking grid of mirrors with red and blue fluorescent tubes (now a Rodarte signature), inspired by Los Angeles’s street grid at night in the '80s. A continuation of its fall collection’s Northern California roots, the West Coast homage further showcases L.A. as a hotbed for talent, as spearheaded by Hedi Slimane.

Photo: Courtesy of Bureau Betak
Thom Browne's Spring/Summer 2014 Show
Thom Browne's Spring/Summer 2014 Show

Also held at Center548, Thom Browne’s September 9 show was a lesson in patience and sanity. As guests waited a solid 50 minutes, they were subjected to music-box tinkling in a venue that had been transformed with white padded walls and flickering lights. White female body casts made of plaster gauze hung from the ceiling and positioned around the room created an eerie surreal effect. All in all, it was a true insane asylum experience.

Photo: Dan and Corina Lecca
Michael Bastian's Spring/Summer 2014 Show
Michael Bastian's Spring/Summer 2014 Show

From the invitation to the Pierre hotel show venue, Michael Bastian’s spring collection, shown on September 6, indicated a certain French je ne sais quoi this season. So, although stunning, it was no surprise to enter one of the hotel’s ballrooms to see a grand piano and 220 gilded chairs lined up in half-circular layers. Produced by Stefan Campbell with front of house managed by the Eighth Floor, Bastian’s luxurious event saw a performance by pianist Borahm Lee and accompanying singer Alice Smith.

Photo: Raul Tovar
Marc Jacobs' Spring/Summer 2014 Show
Marc Jacobs' Spring/Summer 2014 Show

Tasked with realizing Marc Jacobs’s vision of “Victorian surf,” longtime set designer Stefan Beckman devised an abstract beach at the 69th Regiment Armory on September 10 that melded visual cues ranging from the Paul McCartney show at the Park Avenue Armory to Burning Man in Nevada to the notion of artifice. Fully immersing the audience into the runway—a series of six concentric circular islands were built so editors would feel “washed up”—the weeklong load in marked the first time Jacobs had utilized all 25,000 square feet of the venue for a show.

Photo: Jamie McCarthy/Getty Images
Marc Jacobs' Spring/Summer 2014 Show
Marc Jacobs' Spring/Summer 2014 Show

Meandering paths covered with seven tons of coal slag snaked around the entire space of the Marc Jacobs show, with Kadan Productions culling 5,600 yards of fabric for the theatrical stage curtains for an air of opulence. Creative Engineering built the giant props.

Photo: Dimitrios Kambouris/Getty Images for Marc Jacobs
Lacoste's Spring/Summer 2014 Show
Lacoste's Spring/Summer 2014 Show

For designer Felipe Oliveira Baptista, the simple lines of a tennis court not only inspired the designs he showed for spring, but also the atmosphere of his September 7 show. Held in the Mercedes-Benz Fashion Week tents at Lincoln Center, the runway backdrop included a series of strategically placed all-white metal tennis nets, which also ran the length of the runway interspersed between guest seating areas.

Photo: Courtesy of Bureau Betak
Lacoste Fifth Avenue Flagship's Heritage Archive Window Display
Lacoste Fifth Avenue Flagship's Heritage Archive Window Display

With its 80th birthday on the calendar, Lacoste celebrated the anniversary with a Fifth Avenue flagship window display that continued the fashion show theme of touting a modern take on its heritage. Produced by M Crown Productions, one dedicated interactive window featured kinetic and sound vibration technology where people walking past the window would set off a sensor, triggering a soundtrack of a tennis match and literally affecting the motion of the tennis balls. United Kingdom-based company Feonic was enlisted to provide its device that sticks to the window glass and transmits sound via waves, thus eliminating wires and speakers. A behind-the-scenes look at the making of the windows can be found here.

Photo: Courtesy of Lacoste
Tommy Hilfiger's Spring/Summer 2014 Show
Tommy Hilfiger's Spring/Summer 2014 Show

In keeping with the spring collection’s “California style—Melrose to Malibu” theme, the September 9 Tommy Hilfiger show at Pier 94 featured a 390-foot-long weathered wooden boardwalk-cum-runway that was flanked by 140 tons of sand trucked in from Long Beach Island, New Jersey. Produced by KCD, the foundation of the expansive set was constructed primarily of steel decking and then covered in sand. Guests sat on metal bleachers, with mountainous dunes appearing at the far end of the runway, along with surfboards propped up for effect.

Photo: Jesse Lirola/BFAnyc.com
Dockers Fall 2013 Alpha Collection Launch
Dockers Fall 2013 Alpha Collection Launch

For the Dockers Alpha Collection party held at the start of New York Fashion Week on September 5, BMF Media managing creative director Nicky Balestrieri turned the Highline Stages venue in the meatpacking district into a slice of “cool San Francisco” as a nod to the brand’s roots. A classic Airstream trailer, filled with Dockers pants, sat in one corner while nautical dock ropes lined the guest check-in area. The stage and bar were fashioned from reclaimed wood. Food was also served in a festive manner, with a wheelbarrow full of oysters and a foldout accordion that held a 16-foot-long sushi roll held up by three waiters.

Photo: BFA NYC
DKNY's 25th Anniversary Party
DKNY's 25th Anniversary Party

To celebrate its 25th anniversary, DKNY hosted something of a rager on September 9 at 23 Wall Street. The event featured live performances by Rita Ora, Iggy Azalea, A$AP Rocky, and A$AP Ferg.

Photo: Seth Browarnik/startraksphoto.com
DKNY's 25th Anniversary Party
DKNY's 25th Anniversary Party

The DKNY's bash, produced by One Kick L.L.C., was filled to capacity with several hundred guests. At the end of the night, emcees Karlie Kloss and Joan Smalls presented a larger-than-life DKNY birthday cake in the shape of an iconic New York City taxicab to Donna Karan while Ora and Melanie Fiona sang “Happy Birthday.” DJ sets by Sinatria and May Kwok had guests dancing late into the night.

Photo: Jamie McCarthy/Getty Images for DKNY
General Idea's Spring/Summer 2014 Show
General Idea's Spring/Summer 2014 Show

Held within the intimate confines of the Classic Car Club on Hudson Street, General Idea's September 6 show cleared all but two of the venue’s antique roadsters that set the tone for the label’s sleek and sportive separates. General Idea designer Choi Bumsuk, however, wasn’t the only one who was bit by the auto bug during Fashion Week; Siki Im’s show on September 9 featured Range Rovers and BMWs that lined the grit-covered brick walls of Pier 57.

Photo: Dan and Corina Lecca
Opening Ceremony's Spring/Summer 2014 Show
Opening Ceremony's Spring/Summer 2014 Show

For Opening Ceremony’s first-ever fashion show, held September 8 at the SuperPier off the West Side Highway (a.k.a. Pier 57), producer HK Media Group brought in 20 exotic sports cars from Broadway Supercars and staged their entrance with 34 female and 20 male models. The models were in the cars as they drove onto the massive show space—directly adjacent to where Opening Ceremony launched its “BTW” pop-up market—an homage to New York, where the company was born, but also a nod to the street racing culture of the co-founders’s Los Angeles roots.

Photo: Greg Kessler
Nike's Nature Amplified: the Art and Science of Feeling
Nike's Nature Amplified: the Art and Science of Feeling

Nike erected a three-day installation in Gansevoort Plaza during Fashion Week to celebrate the launch of its Nike Free Hyperfeel running shoe. Produced by Aramique Krauthamer, founder of production company Odd Division, which specializes in interactive and immersive media, and Web and installation creator Jeff Crouse, the black-on-black temporary structure featured a tactile labyrinth comprising barefoot experiences that amplified nature. Three distinct physical spaces made up the labyrinth, which replicated common running surfaces like stone, sand, and grass. Equipped with neuro-headsets, visitors produced their own audiovisual installation—informed in real time by the brain's sensory reaction to the textures underfoot.

Photo: Courtesy of Nike
"Somewhere Over the Rainbow" Installation
'Somewhere Over the Rainbow' Installation

Massive rainbow-hued inflatables decorated the pool at the Mondrian South Beach. FriendsWithYou, Paul Kasmin Gallery, and Paper magazine collaborated on the installation with Morgans Hotel Group. The installation will remain at the hotel through January 15.

Photo: World Red Eye
Perez Art Museum Miami Premiere Gala
Perez Art Museum Miami Premiere Gala

Perez Art Museum Miami made its debut last week in a series of events culminating in the Premiere Gala on Saturday, which drew 750 guests for a cocktail reception, a seated dinner catered by Stephen Starr Events, and a concert by Marc Anthony. Cream produced the event.

Photo: World Red Eye
Official VH1 & Scope Party
Official VH1 & Scope Party

Tegan and Sara performed at the official VH1 & Scope Party on a stage set up on the beachfront in Miami Beach.

Photo: Ian Witlen for BizBash
Swarovski Private Dinner
Swarovski Private Dinner

Swarovski held a private dinner at Soho Beach House December 4 to mark its collaboration with Brazilian architect and designer Guilherme Torres. At the event, designed by Shiraz Events, guests had views of the beach from their seats.

Photo: Sonja Garnitschnig
Swarovski Private Dinner
Swarovski Private Dinner

Guests walked through four custom glitter boxes to enter the tent. The boxes refracted the light from the chandeliers and made for an attractive background where celebrities posed for photos.

Photo: Sonja Garnitschnig
Swarovski Private Dinner
Swarovski Private Dinner

Shiraz Events designed three different floral centerpieces that included white phalaenopsis orchids, mini calla lilies, and amarillys set in silver or glass vases. Swarovski light boxes completed the scene.

Photo: Sonja Garnitschnig
XIV Sessions: Art Basel
XIV Sessions: Art Basel

Miami-based artist Alexander Mijares decorated the giant duck at SLS Hotel South Beach in a colorful canvas wrap for a pool party at Hyde Beach December 7.

Photo: Dylan Rives
XIV Sessions: Art Basel
XIV Sessions: Art Basel

Hundreds of colorful replicas of the rubber duckies painted with Mijares’s artwork floated in the pool at Hyde Beach.

Photo: Dylan Rives
Roger Dubuis Dinner
Roger Dubuis Dinner

At the Roger Dubuis dinner, held in the private residents' gardens of the W South Beach on December 4, a live bald eagle named Challenger was on hand to pose with guests—including Gerard Butler (pictured, left), an ambassador for the Swiss watchmaker—in honor of the brand's Crowned Eagle timepiece. Following the seated dinner, the space that had been the cocktail area was converted into a sleek lounge complete with Dom Pérignon bottles with glowing labels designed by Jeff Koons, along with one of the artist's $20,000 Balloon Venue pieces.

Photo: Courtesy of Roger Dubuis
Pulse Contemporary Art Fair
Pulse Contemporary Art Fair

Tim Biskup's "Head in the Hole" work provided an interactive installation for attendees of the Pulse Contemporary Art Fair, a satellite fair at the Ice Palace Studios.

Photo: Courtesy of Pulse Miami
Pulse Contemporary Art Fair
Pulse Contemporary Art Fair

Pulse patrons could relax outside in hammocks. People used the space for picnics and sunbathing; sunscreen packets were handed out at the entrance.

Photo: Ian Witlen for BizBash
Pulse Contemporary Art Fair
Pulse Contemporary Art Fair

Nas performed at the Hennessy V.S and Fader event at Pulse.

Photo: Courtesy of Cohn & Wolfe
Perrier-Jouët Enchanting Garden Dinner
Perrier-Jouët Enchanting Garden Dinner

A decor piece dubbed the “Enchanting Tree” held Perrier-Jouët champagne flutes at a dinner at Soho Beach House's Tiki Garden. The tree, commissioned by the brand, as well as smaller versions, traveled to several events affiliated with Design Miami.

Photo: Mireya Acierto/Getty Images for Soho Beach House
Niche Media's Art of the Party
Niche Media's Art of the Party

Niche Media's Art of the Party took over a private residence on Miami Beach December 6. Mixed media contemporary artist John Cox created a scrolling art installation titled "This Is How Much I Love You" that began outside the house and went through the house, into the backyard, and into the pool.

Photo: World Red Eye
Niche Media's Art of the Party
Niche Media's Art of the Party

Adriana Vargas from the Floral Shoppe and Things created the lush floral arrangements for the media company's event. Actress Zoe Saldana, who appears the cover of Ocean Drive magazine’s December issue, hosted, and Live It Productions produced the event.

Photo: World Red Eye
'Harper's Bazaar' and MCM Collection Launch
'Harper's Bazaar' and MCM Collection Launch

At an afternoon event from MCM and Harper's Bazaar December 4 at Soho Beach House's Tiki Garden, cocktails were served with quirky paper glasses that guests could then wear. The offbeat visage was used in oversize form as a prop in photo booths and was printed on tote bags.

Photo: Frazer Harrison/Getty Images for Soho Beach House
Rico Love's Birthday Party
Rico Love's Birthday Party

Music producer Rico Love celebrated his birthday with a dinner for 75 guests at Cafeina Wynwood Lounge followed by a gallery presentation of work by several street artists. Chef Amaris Jones's menu included shaved rib eye, chicken skewers, mini beef dogs, and crispy snapper with coconut rice, as well as Cajun-spiced poultry and sautéed garlic kale, mini sweet potato biscuits, white chocolate bread pudding, and spiced cheesecake desserts.

Photo: Omar Vega/Vega Creative Group
De Nolet Presented by Ketel One Vodka
De Nolet Presented by Ketel One Vodka

Ketel One vodka debuted "De Nolet"— a replica of the vodka brand's distillery in Amsterdam—at an event in Wynwood. Guests entered through a windmill.

Photo: Ian Witlen for BizBash
De Nolet Presented by Ketel One Vodka
De Nolet Presented by Ketel One Vodka

At Ketel One vodka's De Nolet event, guests watched as New York-based artist Shaun El C. Leonardo staged a wrestling performance in a ring strewn with rose petals.

Photo: Ian Witlen for BizBash
De Nolet presented by Ketel One Vodka
De Nolet presented by Ketel One Vodka

Bar Lab created the cocktails using Ketel One. Guests ordered drinks by choosing a fresh herb from a selection arrayed in Mason jars and talking about flavors with the bartender.

Photo: Ian Witlen for BizBash
'Interview' Magazine Event
'Interview' Magazine Event

Interview magazine and the gallery and retailer OHWOW hosted a cocktail party December 5 on the roof of the Boulan South Beach that included live performance artists.

Photo: Carly Otness/BFAnyc.com
Art Basel Miami Beach
Art Basel Miami Beach

The 12th edition of Art Basel Miami Beach attracted 75,000 people over five days to the Miami Beach Convention Center, a 7 percent increase from last year. Works shown included a toilet-paper pyramid by Martin Creed.

Photo: Ian Witlen for BizBash
Hublot's Art of Fusion Event
Hublot's Art of Fusion Event

Works from artist Hebru Brantley were on display at the entrance and throughout the manse at 5 Star Island. The artist also donated an original piece to the Mourning Family Foundation earlier in the day at the Hublot Bal Harbour boutique.

Photo: Alexander Tamargo/Getty Images for Haute Living
Hublot's Art of Fusion Event
Hublot's Art of Fusion Event

At the poolside cocktail space, display cases that used holograms held Ferrari-inspired Hublot watches. A V.I.P. cabana with white drapes was roped off, while other guests opted to lounge on beds set with white linens and white Hublot logo pillows.

Photo: Alexander Tamargo/Getty Images for Haute Living
Hublot's Art of Fusion Event
Hublot's Art of Fusion Event

A Hublot helicopter transported V.I.P. guests to the Haute Living and Dom Pérignon-sponsored event. Guests could also arrive to the event via water taxi.

Photo: Alexander Tamargo/Getty Images for Haute Living
Affordable Care Show
Affordable Care Show

Flaunt magazine and Wildfox presented a three-day group show called "Affordable Care" at Mana Production Village in Wynwood. In one piece, artist Rob Montgomery created a sculptural poem from oak, then ignited the "Fire Poem" before an audience.

Photo: Courtesy of Evolutionary Media Group
Issa London Lunch
Issa London Lunch

A neon sign fronted the DJ booth where Mark Ronson spun at a lunch for Issa London at Soho Beach House.

Photo: Ben Gabbe/Getty Images for Soho Beach House
Issa London Lunch
Issa London Lunch

Soho Beach House catered the lunch for Issa London in an oceanfront tent.

Photo: Ben Gabbe/Getty Images for Soho Beach House
Absolut X Art Basel
Absolut X Art Basel

Artist Ry Rocklen created Absolut's latest Art Bar installation, "Night Court,” which included a bar, bleachers, and ping-pong and chess tables made from trophy parts. The oceanfront venue hosted four nights of DJs and live music performances.

Photo: Courtesy of Weber Shandwick
Audemars Piguet's "Curiosity"
Audemars Piguet's 'Curiosity'

As the official sponsor of Art Basel worldwide, Audemars Piguet enlisted its New York-based creative agency MA3 Agency to commission a special piece of artwork and secure a unique site to showcase it. Swiss artist duo Kolkoz designed a floating Swiss chalet in front of the Miami Marine Stadium—a venue that hasn't been used in 20 years and was just green-lit for a complete renovation. Engineered in London, built in China, and flown to Miami in deflated form, the installation took between 70 and 80 people a week to build and drew more than 1,500 visitors in six days. Both water and electricity were brought to the facility, which was accessed via a more than 10,000-square-foot plywood dock that was covered in white AstroTurf to mimic snow from afar. Ecologically sound helical anchors complied with drilling regulations so as not to disturb the local ecosystem.

Photo: Juan Vasquez
Heineken and 'Saveur' Dinner for Alexander Mijares
Heineken and 'Saveur' Dinner for Alexander Mijares

At a private dinner hosted by Heineken and Saveur magazine at Dolce, a suckling pig became a social media star. The courses were designed after artwork by Alexander Mijares, who attended the dinner and showed off a special work inspired by Heineken's green bottle and red star.

Photo: Courtesy of the Workshop
Colette at Alchemist "Art Drive-Thru"
Colette at Alchemist 'Art Drive-Thru'

Bringing its Parisian sensibility to Miami for Art Basel, high-fashion boutique Colette partnered with local fashion store Alchemist for an "Art Drive-Thru" on the fifth level of the 1111 Lincoln Road parking deck. More than 60 products were offered—most as exclusives—from a bevy of brands, artists, and designers. Three on-brand Fiats were also on hand to shuttle customers from nearby hotels to the drive-through shopping concept.

Photo: John Parra/Getty Images for Colette
Colette at Alchemist "Art Drive-Thru"
Colette at Alchemist 'Art Drive-Thru'

Five roller girl "carhops" wearing custom Chrome Hearts skates offered full service to customers daily, from 10 a.m. to 9 p.m., via four menu kiosks. (There were two stations visitors could drive up to, one for those on foot, and one counter.) The installation took three weeks to build and was designed by Miami-based architect Rene Gonzalez.

Photo: John Parra/Getty Images for Colette
Chandran Gallery's Shepard Fairey Dinner
Chandran Gallery's Shepard Fairey Dinner

Chandran Gallery and Juxtapoz magazine held a dinner hosted by the artist Shepard Fairey at Shore Club's private villa in Miami Beach Friday. The dinner was set up amid art installations, including a painted canoe that at least one guest paddled during the evening.

Photo: Courtesy of Evolutionary Media Group
AD Oasis
AD Oasis

Designer Mark Cunningham created the AD Oasis, a lounge hosted by Architectural Digest at the James Royal Palm Hotel. The space hosted private events as well as provided a retreat for people attending Art Basel and Design Miami. Cunningham used natural tones as his foundation with shades of blue in several textiles. Ronen Rental provided event furniture used in the shop, the spa, and the check-in locations.

Photo: Neilson Barnard/Getty Images for Architectural Digest
AD Oasis
AD Oasis

Guests could order coffee beverages using the TopBrewer device from Scanomat. Built into the tabletop, the gadget was controlled by a tablet device.

Photo: Neilson Barnard/Getty Images for Architectural Digest
Univision Dinner
Univision Dinner

At a dinner for Univision held at Cafeina Wynwood Lounge, Shiraz Events created a playful vibe with mismatched furniture and floral pieces made from white and hot pink ranunculus set inside vases such as milk glass vessels, clear bottles, vintage crates, and old books.

Photo: Javier Sanchez
Univision Dinner
Univision Dinner

The event furniture incorporated unexpected pieces such as an old card catalog dresser that contained place cards. Elsewhere in the outdoor garden, trunks and suitcases served as coffee and side tables.

Photo: Javier Sanchez
Sandro and 'Harper's Bazaar' Dinner for Takashi Murakami
Sandro and 'Harper's Bazaar' Dinner for Takashi Murakami

Sculptures of the animated creatures from Takashi Murakami's new film Jellyfish Eyes stood around the pool deck at a dinner hosted by the Parisian boutique Sandro and Harper's Bazaar at Soho Beach House.

Photo: Frazer Harrison/Getty Images for Soho Beach House
Sandro and 'Harper's Bazaar' Dinner for Takashi Murakami
Sandro and 'Harper's Bazaar' Dinner for Takashi Murakami

The place settings included chargers with one of Murakami's unmistakable prints.

Photo: Billy Farrell Agency
"Fly Beyond" Awards Dinner
'Fly Beyond' Awards Dinner

At Grey Goose's "Fly Beyond" award dinner Friday at the Fusion MIA Fair, the vodka brand's bottles were incorporated into elaborate floral decor pieces. The Design Group of Miami created the displays.

Photo: Teekay
Fusion MIA Fair
Fusion MIA Fair

Muralist Trek 6 created a tribute to former South African President Nelson Mandela at the Fusion MIA Fair in Wynwood. The piece stayed on-brand: It included the Grey Goose hashtag #FlyBeyond.

Photo: Teekay
'Harper's Bazaar' Art Basel Kickoff Brunch
'Harper's Bazaar' Art Basel Kickoff Brunch

At a kickoff brunch for Art Basel, Harper's Bazaar invited guests to Soho Beach House to preview a pop-up of its ShopBazaar.com boutique. The decor extended to the pool, which sported the boutique's logo.

Photo: World Red Eye
Soho Beach House Tent
Soho Beach House Tent

For the third year Soho Beach House erected an oceanfront tent to host events during Art Basel. Programming included DJ sets, live music, and a special grill menu.

Photo: Frazer Harrison/Getty Images for Soho Beach House
Soho Beach House Tent
Soho Beach House Tent

Samsung Galaxy supplied a secure charging station for guests of events at the Soho Beach House tent.

Photo: Frazer Harrison/Getty Images for Soho Beach House
Soho Beach House
Soho Beach House

In the House Gallery, guests could customize their cocktails with a garnish bar sponsored by Bombay Sapphire and presented on tablets from Samsung Galaxy.

Photo: Ben Gabbe/Getty Images for Soho Beach House
Fool's Gold Day Off
Fool's Gold Day Off

Miami's own Trick Daddy closed out Art Basel on Sunday at Fool's Gold Day Off at Mana Production Village in Wynwood.

Photo: Ian Witlen for BizBash
'DuJour' Magazine Art Basel Kickoff
'DuJour' Magazine Art Basel Kickoff

DuJour magazine kicked off Art Basel with an event December 4 at Delano Beach Club that included circus-freak-like performers.

Photo: Ben Gabbe/Getty Images for DuJour Magazine
Bombay Sapphire Artisan Series Finale Dinner
Bombay Sapphire Artisan Series Finale Dinner

Guests could create their own art on a digital graffiti wall at the Bombay Sapphire Artisan Series Finale Dinner at Soho Beach House.

Photo: Ben Gabbe/Getty Images for Soho Beach House
WithYou at Benetton South Beach
WithYou at Benetton South Beach

At a reception inside the United Colors of Benetton's South Beach store, artist Trey Speegle styled live models in the clothing company's spring collection, then added his signature paint-by-numbers series to limbs, necks, and foreheads.

Photo: Courtesy of Benetton
Thrillist & Herradura Barrel Art Event
Thrillist & Herradura Barrel Art Event

Thrillist co-hosted the Herradura Barrel Art Collection event, which honored artists who reimagined Herradura tequila barrels. The December 4 event at LMNT awarded $100,000 to the winning artist.

Photo: Kat Goduco
“Rockodile,” a site-specific art piece by Mark A. Reigelman II, was staged at Lacoste's Lincoln Road boutique. The piece was inspired by the the clothing brand's crocodile logo. Guests were invited to see the piece at a private in-store brunch Sunday.
“Rockodile,” a site-specific art piece by Mark A. Reigelman II, was staged at Lacoste's Lincoln Road boutique. The piece was inspired by the the clothing brand's crocodile logo. Guests were invited to see the piece at a private in-store brunch Sunday.
Photo: Courtesy of Tara, Ink
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