M&M's Sound & Color House
For the music portion of SXSW, Mars created sections nodding to the different colors of the candy. The green lounge featured leafy walls and comfortable seating. Attendees were encouraged to pick up and play the hanging instruments in the yellow section. Tucked away in the back was the orange room where people were encouraged to hide out and mix their own sounds.
Photo: Nadia Chaudhury for BizBash
Miracle on 7th Street, which was the first iteration of PUB, features over-the-top, pop-culture inspired holiday displays. In 2017, the pop-up featured a room with a vintage red sleigh photo op, a real 12-foot Christmas tree, and an illustration of Beyoncé from her “Formation” music video.
Photo: Farrah Skeiky
Twix House of Duos
The concept for the candy bar’s music activations and showcases was musical duos, including the rap duo Outkast. Other interactive stations highlighted the duos Simon & Garfunkel, the White Stripes, Daft Punk, and DJ Jazzy Jeff and the Fresh Prince. Each station was built using red and yellow milk crates.
Photo: Nadia Chaudhury
A makeup vanity station was decorated with dazzling costumes similar to those featured in the series. Guests could get touch-ups at the station.
Photo: Sean Smith
Best Staging and Set Design
Winner: New York Interconnect Upfront
Submitted by Twenty Three Layers
To demonstrate the geographical reach of New York Interconnect, Twenty Three Layers produced and designed mini rooms found in homes throughout the tri-state and greater New York area, including a New Jersey man cave, Hamptons kitchen, Manhattan living room, and Brooklyn studio. Plus, for News12, a NYI broadcast channel, the event planning company built a news set that included a branded backdrop, custom news desk, and mock set lights and cameras. Guests could sit behind the desk and play co-anchor against the backdrop of a faux storm.
Submitted by Twenty Three Layers
To demonstrate the geographical reach of New York Interconnect, Twenty Three Layers produced and designed mini rooms found in homes throughout the tri-state and greater New York area, including a New Jersey man cave, Hamptons kitchen, Manhattan living room, and Brooklyn studio. Plus, for News12, a NYI broadcast channel, the event planning company built a news set that included a branded backdrop, custom news desk, and mock set lights and cameras. Guests could sit behind the desk and play co-anchor against the backdrop of a faux storm.
Photo: Bashful Captures
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
Photo: Courtesy of Marriott
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Photo: Courtesy of Marriott
