For the world premiere of AMC's supernatural drama-comedy Preacher, which is based on the comic book of the same name, the network brought the show's promotional imagery to SXSW with an upside-down church. The installation, produced by InCharge Entertainment Marketing, was on display March 11 to 15 on the corner of Red River and 4th Streets.
For the first time, Nespresso Canada served as the official coffee sponsor of the Toronto International Film Festival, which took place September 6 to 16. The brand partnered with the Mint Agency to create a pop-up cafe at David Pecaut Square, where consumers could enjoy free coffee and curated coffee drinks.
Refinery29’s experiential event, which was themed “Expand Your Reality,” returned to Brooklyn for the fourth consecutive year September 6 to 9 and September 13 to 16. The digital media brand promoted a new book based on its popular Money Diaries franchise with a purple pyramid of piggy banks.
Ahead of the season three premiere of comedy series Insecure, HBO hosted a carnival-inspired music festival July 21 at Banc of California Stadium in Los Angeles. The event, which was produced by Team Epiphany, featured classic carnival games with cheeky twists, such as "friend zone"-theme cornhole. There was also larger-than-life Connect 4, Pop-A-Shot basketball, and more.
The beverage brand also offered fruity popsicles and samples of its Antioxidant Infusion Drinks.
In June, more than 1,400 pups and their owners gathered at Brookfield Place in New York for the Best Dog Day Ever, hosted by the animal-centric website the Dodo in partnership with Samsung. The festival geared toward dogs included a ball pit for both the pups and their humans.
Paw- and bone-shaped pools were available for dogs to cool down in.
