ACTIVIDADES

The first floor, which was open to the public, evoked an artist’s lounge. People could design their own flags, screenprint bandanas, and purchase apparel that could be customized with embroidery designs. There was a custom luggage-tag station and a corner with makeup from Milk Makeup.

Pepsi brought its "Zero Chill House" to festival grounds. The fun-house-style activation invited guests to jump into a pit of foam blocks in the soft drink's signature hues; guests could also grab prizes.