For a recent event at the Perot Museum of Science and Nature in Dallas, Wolfgang Puck Catering employed a "chef shadowbox." Meant to provide a strong visual behind a more standard food station, a chef in a shadowbox prepared appetizers as guests looked on.
Roar Events produced a summertime event at Estancia La Jolla Hotel and Spa in Southern California. The dinner had a modern Mexican theme and featured an interactive margarita station. Guests chose the type and flavor of their tequila, as well as one of many specialty salts.
As part of the financial services company’s partnership with the Seattle Seahawks, American Express hosted a pregame activation for cardmembers and football fans on September 23, before a game against the Dallas Cowboys. The activation, located in a space near CenturyLink Field in Seattle, featured a throne fashioned from footballs and Seahawks helmets. Momentum Worldwide produced the activation.
Even host Alec Baldwin couldn't resist taking a photo of the centerpiece dessert: a recreation of Super Bowl venue MetLife Stadium from Tina Neddermeyer-Szewczul of Icing on the Cake. The cake used sprinkles for spectators and had end zones decorated in the colors of the Seattle Seahawks and Denver Broncos.
Taking over three floors of Highline Stages, Time Warner Cable Studios offered a slew of interactive experiences such as posing for photos on NBC's Tonight Show couch—with the host digitally inserted—and a virtual reality activity for HBO's Game of Thrones that put guests inside a 360-degree wintry mountain scene. The evenings saw special events such as a concert from Drake.
In addition to bringing in players like New York Giants wide receiver Victor Cruz, the Purchase, New York-based company also used PepCity to promote its "Hyped for Halftime" Super Bowl campaign. Men dressed in football uniforms performed the song-and-dance number seven times each day; the stage also saw performances by the cast of Broadway shows.
The rideshare company hosted dinners in a double-decker bus for riders with local chef Nic Yanes to celebrate the release of its new Uber Visa credit card. Experiential marketing agency Manifold helped produce the event.
Using symbols, equations, and words from Albert Einstein, a robotic chalkboard artist would draw portraits of guests that were sent via Twitter using a specific handle and hashtag. Guests were notified via Twitter just before their sketch began.
