Aiphone Elite DealerJanuary 2, 2019BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.Photo: Tony Brown/imijphoto.com for BizBashLatest in HomeBizBash SportsHow Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to SayStrategyHow to Shut Down a Major City Strip for a Single-Day Food and Wine FestExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreOpinion & ExpertsTop Trending Stories on BizBash: April 2024Related StoriesHomeAiphone NSMHomeAiphone Canada NightHomeThe RichmondHomeEvent Spaces