The last year has been one of transition. Whether it’s working from home or assisting children with remote learning, we’ve all faced new challenges that forced us to approach our lives in a new way. However, there have also been several triumphs that demonstrated our resilience as we pivoted to new ways of living and working during the COVID-19 pandemic.
With in-person events on hold, attendees successfully learned to shift from traditional events to those on hybrid and virtual platforms. There are many benefits to this change, like the global perspective that allows people to participate no matter their location, and savings on costs related to food, beverage, and space rental fees.
But there are also some downsides—and 6Connex’s artificial intelligence matchmaking is an outstanding opportunity to take hold of these changes and leverage them for the better.
The “Hallway Track”
The power of events is engagement. At a live event, there are often different content tracks participants follow, with each one directed toward a certain specialty. The term “hallway track” refers to the magic that happens in the hallway as attendees maneuver their way to and from each conference session. It's where attendees network, exchange ideas, and grow their relationships. But as a result of the shift to virtual events during the pandemic, that power of the “hallway track” has been taken away from event participants. It’s a tremendous loss that people recognize leaves a gap in creating valuable connections.
The AI Advantage
When people hear the term "artificial intelligence,” their minds tend to send them into futuristic visions that aren’t reflective of reality. Simply put, artificial intelligence is the use of computer systems to perform tasks normally completed by humans.
And in daily life, AI is actually all around us. Whether it's robots in an Amazon warehouse or facial recognition on Facebook, AI plays a significant role in making life easier. When applied to virtual events, AI can actually recreate those vital side conversations and connections that are typically forged during unexpected “hallway track” interactions.
The 6Connex Approach
When it comes to virtual events, 6Connex’s AI matchmaking is the link that cultivates organic connection. Using comprehensive tools that study each attendee’s behavioral data, 6Connex can directly help find the people you should be talking to. Whether it's finding a new role or introducing someone to your product, 6Connex serves as a means to deliver a personalized experience and get you to that next step.
Recently, the University of Southern California, a 6Connex customer, utilized 6Connex to host hybrid commencement ceremonies for their student body. Since 60% of that student body was out of state, 6Connex was able to bring that population together virtually in a way that duplicated the connections traditionally derived from an in-person event. This hybrid event is just one example of how virtual event technology can play a vital role in creating successful human interactions and connections online.
When it comes to optimizing your event, AI matchmaking is the engagement tool that makes a difference. As we look forward to a new era of virtual and hybrid events, 6Connex’s unique perspective and advanced technologies will harness AI matchmaking to boost your event’s engagement and create meaningful connections like never before.
See AI matchmaking in action! Request a demo today.
