While the events industry saw an uptick in in-person events in 2022, virtual event features hardly disappeared. On the contrary, the pandemic altered the way we experience events, and in the current landscape, event planners have to present attendees with flexibility and choice.
Fortunately, hybrid events are built on this premise and enable event planners to extend flexibility and choice to attendees beyond the logistics of attendance.
Blur the Lines Between In-Person and Virtual Attendance
At 6Connex, we encourage clients planning hybrid events to create "attendee parity," meaning there is no difference in event opportunities for in-person versus virtual attendees. Then, we empower them with a host of features and functionality to achieve it. Some clients may take advantage of digital badges, in the form of a QR code, that's scanned and tracks all attendee behavior in a like-to-like fashion. Other clients love our AI, which recommends activities, content, contacts, etc., to each attendee before and throughout the event, sending push notifications and personalizing the event experience to increase engagement. Many clients incorporate our 1:1 chat function, which helps attendees find and connect with both in-person and virtual attendees. And still, others leverage their 6Connex technology for post-event marketing, repurposing popular content for a weekly blog series or social media campaign to increase long-term event exposure.
Open a Universe of Technology
To help clients achieve attendee parity, 6Connex has created what we refer to as the "Open Universe." Open Universe basically means that our event software is technology agnostic, allowing clients to integrate the tools they use day-to-day with our platform, as well as enabling them to seamlessly leverage any number of our technology partnerships.
For example, we partner with Interprefy to enable our clients to host large-scale events in any language.[3] Our partnership with Snapbar allows event planners to add in-person, hybrid, and virtual photo booths to any event.[4] Leveraging our partnership with CaptionIT improves event accessibility by ensuring all event activities are captioned.[5] And taking advantage of our partnership with Walls.io helps event planners build a social media wall that features user-generated content.[6]
Believe it or not, the list doesn't end there. MediaPlatform, Webinar.net, Slido, Spotify, and more are all at our event planners' disposal, empowering them to provide an almost endless array of engagement tools to offer flexibility and choice to attendees. With this flexibility and choice, each attendee can then create a high-value event experience according to his or her definition of "high value," which unlocks deeper engagement.
About 6Connex Event Solutions
6Connex is the leading provider of in-person, virtual, and hybrid event technology. Our secure, cloud-based platform expands audience reach and drives in-depth event engagement for marketing, sales, recruitment, training, and HR communities. Contact our event software experts to request a demo.
Sources:
[1] Forbes.com - Four Reasons Your Company Should Pivot To Hybrid Events
[2] PR Newswire - 6Connex's Virtual Venue Platform Supports USC Commencement Ceremonies
[3] Interprefy
[4] Snapbar
[5] CaptionIT
[6] Walls.io
[7] International Conference Partnership - INCON Partner News 2020
[8] YouTube - Vintage Burger King Commercial - Have it Your Way - 1974
