#ThrowbackThursday: Tech-Filled Ideas and Activations from E3
This year's massive video game expo may have been canceled, but we're pressing replay by taking a look back at the event's lively exhibits and activations.
The Electronic Entertainment Expo, better known as E3, celebrates and showcases the global video game industry with eye-catching exhibits and interactive show floors. Held annually in Los Angeles, E3 attracts thousands of attendees and exhibitors. This year, the Entertainment Software Association canceled its event, originally scheduled for June 9-11, for the first time since 1995 due to public health concerns surrounding the COVID-19 pandemic. But we're still celebrating the long-standing tradition with flashbacks of the event's show-stopping highlights and tech-savvy activations over the years.