E3 2019: Check Out the Coolest Booths, Parties, and Brand Activations
The massive video game expo drew buzz-worthy experiences for games such as Fortnite, Cyberpunk 2077, Final Fantasy VII Remake, Marvel's Avengers, and more.
LOS ANGELES—E3, the Entertainment Software Association's massive video game-industry trade show, took place June 11 to 13 at the Los Angeles Convention Center. The event drew more than 66,000 video game-industry professionals, investor analysts, and retailers, plus 200 exhibitors (50 of which were first-time exhibitors).
And for the third consecutive year, the show welcomed 15,000 fans, plus panels and presentations from the likes of Elon Musk, Todd Howard, Jack Black, and other prominent industry pros. There was also a 10,000-square-foot eSports zone for the second time, as well as an increased focus on highlighting women in the gaming industry.
Unsurprisingly, E3 dominated social media last week, generating more than 3.2 million conversations on Twitter, plus 1.2 million viewers who live streamed the programming. While much of that social-media buzz comes from game announcements, fans also tune in to see the fun, creative ways companies, including Epic Games, Bethesda, and Square Enix, immerse guests in their upcoming games.
Here's a look inside some of the three-day show's coolest booths, brand activations, and after-parties.