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2016's 40 Under 40: Brooke Adams

Brooke Adams SendOutCardsBrooke Adams 31, Event Coordinator SendOutCards LLC, Salt Lake City

What I do: “I plan and execute logistics for six to 12 events around the country for 300 to 2,500 people, including our annual convention.”

How she got here: Adams was working as executive assistant to SendOutCards’ CFO when she had a “right place, right time moment,” she says, and transitioned into events. She says the hospitality industry came naturally to her.

Career milestone: “It will be earning my CMP. I’m almost there!”

Bragging rights: Adams improved event marketing efforts substantially by updating the registration platform, which helped event promotion via stats, attendee tracking and organization.