Event industry stalwart George Trescher died last week after spending more than 30 years organizing fund-raisers and other events for high-profile New York nonprofits and companies. According to The New York Times, Trescher started his company, George Trescher Associates, in 1972, after working as a marketer for Life, Sports Illustrated and the Metropolitan Museum of Art. Although columnist Liz Smith called Trescher "Manhattan's most elegant P.R. man," one of Trescher's assistants once gave this explanation: "George Trescher Associates is not a public relations firm, nor are we 'party planners.' We are fund-raisers who work with organizations on fund-raising benefits."
Trescher, who was 77, told the Times in 1998 that he began fund-raising after he realized he had "the attention span of a demented fruitfly." Considering his tenure in New York's event industry, surely he underestimated himself.
In 2001, we asked Trescher what his favorite annual event was. We assumed he would name a lavish fund-raiser or a particular society soiree, but he answered: "Labor Day."
Why?
"It's a day off."
Posted 06.11.03
More Bash Buzz...
Trescher, who was 77, told the Times in 1998 that he began fund-raising after he realized he had "the attention span of a demented fruitfly." Considering his tenure in New York's event industry, surely he underestimated himself.
In 2001, we asked Trescher what his favorite annual event was. We assumed he would name a lavish fund-raiser or a particular society soiree, but he answered: "Labor Day."
Why?
"It's a day off."
Posted 06.11.03
More Bash Buzz...
