To help trade show and conference organizers keep attendees engaged year-round, ExpoBee has created Industry Tracker, which creates a personalized news feed based on a subscriber’s interests. The event organizer determines the sources of the site’s content—typically exhibitors, sponsors, and industry organizations. Industry Tracker then uses a proprietary algorithm to pull content from those Web sites, social media accounts, blogs, and other outlets, and then organizes that content into categories of “Top News” and “Recent News.” Users can create a more customized option, labeled “My News Feed,” by logging in with their Twitter, Facebook, or LinkedIn account and selecting specific topics and companies to track. ExpoBee provides tips and support to exhibitors on how to maximize their exposure. Users also have access to an online dashboard to see how many people are tracking, commenting on, and sharing their news. There's no charge to exhibitors to participate, but they can upgrade to a paid account to access contact information for site users. A portion of the revenue is shared with the event host.