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  1. Production & Strategy
  2. Event Management

Technology

November 27, 2013
SignUp4
SignUp4

SignUp4 purchased RapidApp last year and has integrated it into its event management system. As planners build their event Web sites in SignUp4, the system automatically creates the identical elements in the mobile app. When attendees register on the Web site, the attendee list updates in the app. The app also provides location services integrated with Google Maps and allows attendees to share photos with one another. SignUp4 plans to link the app with its travel management system so planners can see attendees’ itineraries and attendees can receive real-time updates on flight delays or other changes on their mobile devices.

Photo: Courtesy of SignUp4
Automate Social Media Posting
Automate Social Media Posting

As the 80,000 attendees at last year’s Bonnaroo Music & Arts Festival celebrated on a Tennessee farm, news of their daily activities was posting to Facebook, creating nearly 1.5 million social impressions. But the attendees weren’t pulling out their smartphones to connect to Facebook; instead they were swiping wristbands with R.F.I.D. technology at one of 20 check-in portals around the 700-acre venue.

Photo: Erika Goldring
4. Use Them to Encourage Interaction
4. Use Them to Encourage Interaction
Hashtags that encourage interaction on site through gamification or another kind of activity are sure to facilitate broad interaction online as well. At Target's Feed U.S.A. event, menus encouraged guests to interact and mingle with tablemates through social media prompts on menus.
Photo: Nilaya Sabnis
Electric Slide
Electric Slide
Electric Slide launched in February and allows presenters to wirelessly transmit PowerPoint slides, documents, and videos to any screen without the need for a laptop or cables. Users swipe a finger across their smartphone or tablet screen and the presentation is displayed on any screen—across the room or across the Web—in real time. The app creates a unique URL from which the speaker begins and attendees watch the presentation. The app also allows multiple devices to work in sync through Bluetooth. "As a presenter in front of a room of people, you’ve got enough on your plate without worrying about why you can’t get your computer connected or whether those on the phone can see your slides. We’re also seeing users who just don’t want to lug a laptop around anymore," said Jim Phelan, co-founder of parent company Elucidate.
Photo: Courtesy of Elucidate
At the Electronic Entertainment Expo in June in Los Angeles, Nintendo worked with Trade Show Internet to create a Wi-Fi network that could accommodate live blogging and social media sharing by the thousands of attendees at its product launch announcement.
At the Electronic Entertainment Expo in June in Los Angeles, Nintendo worked with Trade Show Internet to create a Wi-Fi network that could accommodate live blogging and social media sharing by the thousands of attendees at its product launch announcement.
Photo: Ian Framson
UtherConvention attendees could peruse three tables of virtual gift bags.
UtherConvention attendees could peruse three tables of virtual gift bags.
Photo: Courtesy of Utherverse World Development
Google Chromebox
Google Chromebox

Google recently announced the launch of Chromebox for Meetings, a videoconferencing service that provides “speed, simplicity, and security.” Hardware includes the Intel-based Chromebox unit, a high-definition camera, a combined microphone and speaker unit, and a remote control. As many as 15 participants can join the video meeting from other conference rooms or their laptops, tablets, or smartphones. One click of the remote starts the meeting without the need for access codes. The system operates similar to Google Hangouts and is integrated with Google Apps, so invitations can be sent directly through Google Calendar. Chromebox is currently available from Asus, but both HP and Dell will offer it in the near future.

Photo: Courtesy of Google
On Location Engagements
On Location Engagements

On Location Engagements is a location-based content delivery system for events. The company provides small beacons that use low-energy Bluetooth and Wi-Fi to communicate with attendees’ smartphones, both iOS and Android. Planners upload their floor plans into an online system and designate where they will place the beacons. Then they assign content such as maps, product information, videos, surveys, and sponsor materials to each beacon. Attendees either download the system's app, or it can be embedded into the event’s existing app. When attendees are within a designated range of the beacon—which can be anywhere from 5 to 30 feet—the content automatically appears on their devices. After the event, planners receive analytics such interactions per beacon, length of stay at each beacon, and traffic patterns at the venue.

Photo: Courtesy of OLE
Catchbox
Catchbox

Catchbox is a wireless microphone to pass—or even throw—among speakers or audience members. The device consists of a microphone capsule secured with a magnet inside a soft, seven-inch cube that comes in blue, orange, green, or magenta. Catchbox communicates with an included receiver that can be connected to any sound system. To avoid unwanted noises, internal sensors turn the audio off when the cube is in motion. The company says the product is intended for smaller groups of as many as 100, and it provides the best-quality audio when no obstacles block the line of sight between the Catchbox and the receiver, which should be within 100 feet. As many as four of the units can be used at one time in a room. Catchbox is accepting preorders, with shipping scheduled for June.

Photo: Otso Kaariainen
LCD Graffiti Wall
LCD Graffiti Wall

Tangible Interaction will unveil its new LCD graffiti product at South by Southwest in March. In contrast to the company’s existing rear-projection digital graffiti wall, the new system takes up much less space and can be used outside in daylight. Planners provide the LCD screen, which can reach 70 inches, and Tangible Interaction provides the sensing system and two digital graffiti spray cans. The look of the graffiti wall is customizable with logos and backgrounds, and clients select colors, nozzle widths, stencils, and other features. After guests create their artwork, they can share the images on Facebook and Twitter or via email.

Rendering: Courtesy of Tangible Interaction
Giffy, event photo company Foto Novelty's new offering, takes a short video of guests and sends it via SMS text message to their phones. Guests can then share their animated GIFs, which can be customized to include an event logo, on their social media accounts.
Giffy, event photo company Foto Novelty's new offering, takes a short video of guests and sends it via SMS text message to their phones. Guests can then share their animated GIFs, which can be customized to include an event logo, on their social media accounts.
Photo: Cornelia Stiles/BizBash
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