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  1. Production & Strategy
  2. Event Management

Event Management

April 7, 2013
Ă  la Reg
à la Reg

Former Yahoo event planner Rose Lanham created à la Reg. Planners pay a flat fee of $5 a month to create and manage a custom registration form for events of any size. (There are lower pricing options for planners producing multiple events.) The system offers several registration templates, or users can opt to create one using a drag-and-drop system. There’s also integration with Facebook, custom email options, and a dashboard where planners can monitor registration data. Payments can be handled via PayPal, Authorize.net, or Google Checkout, and the funds go directly to the host's account.

Photo: Courtesy of Ă  la Reg
Ticketbud
Ticketbud
Ticketbud C.E.O. Lynn Yeldell says the system is targeted at nonprofits and small organizations. Planners pay a flat $99 fee to use the platform to sell unlimited tickets at any price. Buyers' payments go directly to the planner’s merchant account of choice (PayPal, Stripe, or Authorize.net). Cancer fund-raisers can use Ticketbud for free. Planners can use the system to send and track email messages to guests and to solicit sponsorships, with payment processed via credit card on the site. Ticketbud was the official ticketing partner and sponsor of the Austin Music Awards during South by Southwest; it has also processed tickets for large events such as the Rocky Mountain Air Show, which had 60,000 attendees.
Photo: Courtesy of Ticketbud
PlanetReg
PlanetReg

Groups such as the American Heart Association, McDonald’s, and Oracle have used PlanetReg for online registration for meetings and conferences. Planners create a custom registration page that can include multiple registration types, discount codes, and capacity controls. Conditional logic allows the planners to show or hide information, depending on the type of attendee. Payment is done through a PayPal account, merchant account, or via check or cash. PlanetReg sends monthly invoices at a rate of 50 cents per checkout and 2 percent of the total checkout amount ($9 maximum). So a $25 checkout would result in a $1 fee. The system supports multiple currencies, and the forms can be translated into several languages.

Photo: Courtesy of PlanetReg
Eventzilla
Eventzilla

Co-founder Muthu Kumar says Eventzilla is targeted at classes, workshops, conferences, religious events, reunions, and fund-raisers. It’s free for planners to create a custom event page, which can include the event logo, colors, and photos. Attendees can purchase tickets using a credit card, PayPal, check, or cash, and Eventzilla collects a $1 fee on each ticket sold (the fee may be discounted for large events and nonprofit organizations). Planners can also integrate a ticketing widget on a Web site or blog, and the system can instantly generate a discount code as users share the event on social media.

Photo: Courtesy of Eventzilla
Pinkee
Pinkee

Pinkee is an online ticketing and event management platform from event software firm Etouches. The system walks planners through steps to design an event page with a logo, photos, and video; build registration forms, sell tickets, or collect donations; manage guest emails; and promote the event on Facebook and Twitter. Planners can incorporate a charitable component, which allows guests to make a secure donation along with the ticket purchase. There are also options to order printed invitations, thank-you notes, and gear such as hats and T-shirts with the event logo. Pinkee charges a fee of 49 cents plus 4.99 percent for each ticket sold; it can be paid by the organizer or embedded in the ticket price.

Photo: Courtesy of Pinkee
Event staffers should be prepared to answer these questions from guests.
Event staffers should be prepared to answer these questions from guests.
Photo: Nadia Chaudhury/BizBash
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