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  1. Production & Strategy
  2. Event Management

Technology

October 22, 2013
SlideKlowd
SlideKlowd

SlideKlowd launched in January and released an update Monday that offers integration with Twitter and Facebook. Presenters use SlideKlowd to push content to any mobile device running the app or accessing the system through a browser. There are 12 widgets that can be added to slides to get audience feedback—for example, Likert scales, multiple-choice ratings, and comments—and the presenter can choose whether to make the information visible. The new version gives users the ability to post comments to social media with the event hashtag and presenter’s Twitter handle automatically included. Audience members can also take a picture of a slide (called a “KlowdPic”) to include with comments. Following an event, the system provides analytics such as how many people shared and the feedback on individual slides.

Photo: Courtesy of SlideKlowd
1. Pinterest's Place Pins
1. Pinterest's Place Pins

Map-based image boards from Pinterest allow planners to help attendees find restaurants, entertainment, and more. The Place Pins tool debuted in October and allows users to pin destinations on a map, with each pin including an image, address, phone number, and Web link. The boards make it easy to share destination information with people gathering for a meeting or conference. They can be embedded on the event’s Web site or shared via email and can also be accessed using Pinterest’s Android and iOS apps.

Photo: Courtesy of Pinterest
Digital mapping on Notre Dame de la Treille was a show in itself. The mapping displayed everything from large hands appearing to sketch the building to leafy green plants sprouting out of the facade. At the end, the church lit up like a pinball machine in bright colors. Throughout the show, sound effects included church bells, ghostly-sounding choirs, and creaky doors.
Digital mapping on Notre Dame de la Treille was a show in itself. The mapping displayed everything from large hands appearing to sketch the building to leafy green plants sprouting out of the facade. At the end, the church lit up like a pinball machine in bright colors. Throughout the show, sound effects included church bells, ghostly-sounding choirs, and creaky doors.
Photo: Maxime Dufor Photographies
A Mid-Century Mansion on Festival Grounds
A Mid-Century Mansion on Festival Grounds

A new art piece on this year’s Coachella Valley Music and Arts Festival grounds called "Mirage," envisioned by festival art curator Paul Clemente and created and executed by experiential design and media company Pearl Media Productions, took the form and architecture of a mid-century Palms Springs mansion, standing at 40 feet tall, 80 feet wide, and 100 feet long. A total of 12 zones of high-tech HD projections made it appear that changing activities were taking place inside the home's rooms and its pool. The project required 18 gigabytes of custom content and more than 70 facets of individual video over the course of the six-day festival.

Photo: Alesandra Dubln/BizBash
The Kia lounge also had a pixelated dance floor with shapes ranging from colored squares to bursting fireworks.
The Kia lounge also had a pixelated dance floor with shapes ranging from colored squares to bursting fireworks.
Photo: Linda Matlow
1. Put Them Where Guests Snap Pics
1. Put Them Where Guests Snap Pics
If your event has an oversize prop, eye-catching decor piece, or some other feature guests are likely to want to photograph, that element is a smart place for a hashtag—and it's bound to make its way online throughout the night. For instance, a Los Angeles event for British Airways and Variety saw hashtags splashed in the front windshields of traditional British black cars. Similarly, Diesel printed the hashtag for its Reboot campaign last September on large-scale installations in New York's Union Square.
Photo: Joe Scarnici/Getty Images for Variety
2. Place Them Where Guests Can't Miss Them
2. Place Them Where Guests Can't Miss Them
Hashtags printed on items that guests hold in their hands throughout the course of an event—say, a fan giveaway at a promotion, or a table card for a seated meal—cannot be easily ignored or forgotten. At Essence magazine's Black Women in Hollywood Oscar luncheon in Beverly Hills, hashtags and handles decked seating cards for easy reference.
Photo: Alesandra Dubin/BizBash
3. Add Them to Activities
3. Add Them to Activities
When events offer beauty and grooming treatments, guests are likely to feel compelled to share their post-experience transformation, whether it's a new hair look or a fresh manicure. At HBO's Luxury Lounge during the Emmys in Los Angeles, mats under mani stations encouraged social snaps for guests receiving Marc Jacobs Beauty manicures. And at Herbal Essences lounge at BMF's Hard Rock Hotel party during Lollapalooza in Chicago, hashtags on nearby signage encouraged guests to post beauty shots.
Photo: Alesandra Dubin/BizBash
4. Use Them to Encourage Interaction
4. Use Them to Encourage Interaction
Hashtags that encourage interaction on site through gamification or another kind of activity are sure to facilitate broad interaction online as well. At Target's Feed U.S.A. event, menus encouraged guests to interact and mingle with tablemates through social media prompts on menus.
Photo: Nilaya Sabnis
5. Create Subliminal Reminders
5. Create Subliminal Reminders
Sometimes, it's not the biggest message that makes an impact, but the subtle and cleverly rendered one that gets guests' attention. For a look that was well integrated with the venue's existing decor, Pandora launched a new jewelry collection in Los Angeles and emblazoned the Mondrian hotel's bold oversize planters with hashtags.
Photo: Stefanie Keenan
6. Put Them Where Guests Are Likely to Linger
6. Put Them Where Guests Are Likely to Linger
Hashtags get noticed in places where guests spend much of their time on event day—and where they have physical space and incentive to hang out. Certainly, a photo activation is a compelling incentive: Evian's photo activation at the South Beach Wine & Food Festival in Miami put a hashtag right above the action, where it was sure to make its way online.
Photo: Elizabeth Renfrow for BizBash
7. Offer Rewards for Using Them
7. Offer Rewards for Using Them
Turning tweeting into a competition drives major social media engagement—not to mention huge buzz at the event. During Mercedes-Benz Fashion Week Swim, prompts directed guests to use a tweet-operated Polaroid vending machine at the Ocean Drive Sun Covered Pool Party.
Photo: Tracy Block for BizBash
8. Pick a Medium That Gets Them Noticed
8. Pick a Medium That Gets Them Noticed
Hashtags printed on ordinary signage might get overlooked as guests' eyes glaze over to unremarkable displays. But employ a surprising medium to communicate the message and it's sure to get noticed—and photographed for social media. For example, Sonos used lipstick to playfully jot its event hashtag in an unmissable way.
Photo: Alex Porter/Getty Images
9. Make Them Public—In a Big Way
9. Make Them Public—In a Big Way
Sure, promoting hashtags within the boundaries of an event can get guests interacting. But put them outside the event's official walls and you're more likely to capture a bigger crowd. At the Cannes Lions International Festival of Creativity, a 3-D projection of tweets using the official event hashtag appeared on a 35- by 65-foot billboard. The digital activation, created by Incredible Machines, ran at night, while during the day the billboard showed a static image of the hashtag printed on canvas. Similarly, AOL placed its hashtag on a giant billboard outside the venue of its upfront event during Advertising Week in New York.
Photo: Courtesy of Twitter
10. Supply the Technology
10. Supply the Technology
Every guest is likely carrying a smartphone in his or her pocket. But making social sharing as easy for guests as possible can only further encourage the behavior—so try printing hashtags right alongside displays of smartphones or other devices. At Samsung's tent at the Life Is Beautiful festival in Las Vegas, attendees ordered free frozen yogurt and designed T-shirts from devices at stations emblazoned with the activation's hashtag.
Photo: Alesandra Dubin/BizBash
11. Make It Edible
11. Make It Edible
Putting hashtags on food isn't just a tasty idea—it's Instagram bait to boot. An event invitation to the Time Warner Cable Studios pop-up in New York before the Super Bowl came with a hashtag printed right on top of a cake.
Photo: Carolyn Curtis/BizBash
12. Make Them Selfie-Friendly
12. Make Them Selfie-Friendly
It's no secret that guests want to photograph themselves—and their friends—for their social media profiles. So if you put your message right in their field of view, you'll capture their attention—and social media impressions. At Prive Salon in Los Angeles for the Colgate Optic White beauty bar ahead of the Golden Globes, handles and hashtags decked mirrors.
Photo: Alesandra Dubin/BizBash
Incoming election results lend themselves well to the use of projection mapping. In 2008, NBC superimposed an interactive map on the ice skating rink at Rockefeller Center and projected the number of electoral college votes on one of the surrounding buildings.
Incoming election results lend themselves well to the use of projection mapping. In 2008, NBC superimposed an interactive map on the ice skating rink at Rockefeller Center and projected the number of electoral college votes on one of the surrounding buildings.
Photo: Alison Whittington for BizBash
At Pepsi's party at South by Southwest, a leaderboard showed which guests were dancing the most based on data transmitted by their Lightwave wristbands.
At Pepsi's party at South by Southwest, a leaderboard showed which guests were dancing the most based on data transmitted by their Lightwave wristbands.
Photo: Natalie Cass/Getty Images for Lightwave
Your guests' N.F.C. wristbands become a cashless payment system when they are loaded with drink credits or linked with the user's credit card.
Your guests' N.F.C. wristbands become a cashless payment system when they are loaded with drink credits or linked with the user's credit card.
Photo: Courtesy of Connect & Go
Sli.do
Sli.do

Sli.do, a Web-based system for audience interaction, introduced its Google Glass app at the Fresh14 Conference in Copenhagen in January. Audience members go to a dedicated URL to submit questions during a presentation. Everyone participating can see the questions and vote them up or down. The top questions appear on screens around the room and also are visible to the person wearing Glass, for example the moderator or presenter, allowing the person to respond without having to look at a computer or turn to look at the screens. Future updates will include the ability to see poll results in Glass.

Photo: Courtesy of Sli.do
Refresh
Refresh

Refresh provides brief background information on people just a few minutes before scheduled meetings to facilitate better engagement. Users link their calendars to the app and then the system searches public posts on networks such as Facebook, LinkedIn, Twitter, and Pinterest from anyone they will be meeting. The insights arrive in Glass about 15 minutes before the meeting and may include information such as the person’s hometown, education, sports interests, and recent blog posts.

Photo: Courtesy of Refresh
ConnexMe
ConnexMe

ConnexMe is a Glass app from Evenium to facilitate interactivity during a meeting or presentation. Audience members go to a dedicated URL on their smartphones or tablets. Using a voice command with Glass, the speaker can launch a poll that appears on the website and can also be projected on screens around the room. As participants respond to the poll on their devices, the speaker sees the results in Glass. For fast feedback, the system has four buttons audience members can click to indicate agree, disagree, “I want to know more,” and “I know this already so please move on.” Those results also appear in Glass. Audience members can also submit questions online and vote on questions submitted by others. The speaker sees the top-voted questions in Glass and can also choose to display them on the screens.

Photo: Courtesy of Evenium
Speech Helper
Speech Helper

Speech Helper turns Glass into a teleprompter. Users type their speaking notes into the app’s website. If the speaker is using PowerPoint, the app can automatically extract the slide notes. The notes appear in Glass as cards, and the presenter can share them through social media. The makers of Speech Helper, a group of recent graduates of the University of Southern California, are also developing Slide Remote, an app that enables Glass to control a slide show on a computer.

Photo: Courtesy of Speech Helper
Light
Light

Light is an app that adds context to photos taken at an event and makes them easy to share. The app syncs with the user’s smartphone, so as someone takes photos with Google Glass, the photos appear in the handheld device. From there the app pulls in data such as time of day, location, weather, and upcoming information about the event, which can be added to the photo before it's shared. For example, at Coachella the app pulled in the performance schedule and provided overlays indicating acts coming up next. The same could be done at a conference with an overlay of upcoming sessions.

Photo: Courtesy of Light
Renhaus Visualization Studio
Renhaus Visualization Studio

Renhaus Visualization Studio builds virtual models of event designs and then captures the spaces with a virtual camera to create interactive tours. The company begins with a venue floor plan and then creates details such as the walls, floor, ceiling, decor elements, and lighting. “We use all real measurements so everything is to scale and then place everything as the client asks," said founder Chris Courtemanche. "It’s almost as if we are building it in real life.” Once the model is created, the company can either create a still 3-D rendering or place a virtual camera in the space to create an interactive tour, which allows the users to see a 360-degree view of the space. “When the image goes from still to motion, you start to feel more connected with the design,” Courtemanche said.

Rendering: Courtesy of Renhaus
Social Tables
Social Tables

In June, Social Tables added 3-D rendering capabilities to its floor plan design software. The product is self-service: users input a 2-D room diagram and room height and can also add photos, carpet textures, wallpaper, and other details, and the system creates a 3-D image in real time. “This can help hotels, caterers, and planners close more deals by helping the client visualize the event; it also helps to set expectations,” said Social Tables C.E.O. Dan Berger. The 3-D image can be shared as a link or embedded in a Web site.

Rendering: Courtesy of Social Tables
Floored
Floored

Floored generates 3-D models by scanning interior spaces with a camera with a laser-based range finder. The result is a 3-D model that users can navigate using their mouse. “This allows you to virtually tour an event space through the Web,” said founder Dave Eisenberg. The company is adding new functions, starting with tools that will be available in September to allow users to move furniture inside the space. Eisenberg said the system is ideal for venue owners who want to convey various ways their space can be configured, as well as for planners who want to communicate layouts to clients.

Rendering: Courtesy of Floored
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