On Location Engagements is a location-based content delivery system for events. The company provides small beacons that use low-energy Bluetooth and Wi-Fi to communicate with attendees’ smartphones, both iOS and Android. Planners upload their floor plans into an online system and designate where they will place the beacons. Then they assign content such as maps, product information, videos, surveys, and sponsor materials to each beacon. Attendees either download the system's app, or it can be embedded into the event’s existing app. When attendees are within a designated range of the beacon—which can be anywhere from 5 to 30 feet—the content automatically appears on their devices. After the event, planners receive analytics such interactions per beacon, length of stay at each beacon, and traffic patterns at the venue.
Tangible Interaction will unveil its new LCD graffiti product at South by Southwest in March. In contrast to the company’s existing rear-projection digital graffiti wall, the new system takes up much less space and can be used outside in daylight. Planners provide the LCD screen, which can reach 70 inches, and Tangible Interaction provides the sensing system and two digital graffiti spray cans. The look of the graffiti wall is customizable with logos and backgrounds, and clients select colors, nozzle widths, stencils, and other features. After guests create their artwork, they can share the images on Facebook and Twitter or via email.
Mashable House at SXSW 2014
Submitted by Mashable
At South by Southwest Interactive 2014, the Mashable event team aimed to create a buzzed-about experience that would resonate not only with the Austin, Texas-based Internet-savvy attendees, but also with the brand’s digital audience of 17 million social media followers. The result was Mashable House, a three-day activation filled with one-of-a-kind photo ops and attractions. More than 4,700 guests attended to get pictures with Internet celebrity Grumpy Cat, to recreate Miley Cyrus’s infamous “Wrecking Ball” video, and more, which were then shared extensively on social media. There was also a secret speakeasy within the house; to enter, guests were required to follow MashableEvents on Twitter and tweet using the hashtags #MashSXSW and #TheEasterEgg. Overall, there were 3,900 Twitter mentions of #MashSXSW and 99 million Twitter impressions.
SwarmGaming
Submitted by SwarmWorks
SwarmGaming is a unique, interactive technology for events meant to rethink the way groups experience entertainment. Via optical signals, the system allows hundreds or thousands of people to jointly play computer games as part of a live experience. Participants receive reflector devices with which they send signals, so a group can combine to control a sailing ship or an aircraft together, or split in half to play a game such as football-pong competitively. It works to energize a meeting group, wake up a crowd after a break, and generate team spirit.
