Brightline Interactive created an eye-tracking experience for the Marvel Avengers S.T.A.T.I.O.N. at Discovery Times Square. Users navigate through the experience by simply looking at the various targets and goals.
Photo: Courtesy of Brightline Interactive
New Media Party
The New Media Party in Washington, returning for its second year, featured several inventive uses of technology at events. Produced by Event Farm, the party incorporated sponsors such as Vntana, which created holograms of guests that were then projected onto the walls of venue Carnegie Library. Other sponsors included Lyft, Microsoft, AOL, and Yelp, which created a listing for the event and allowed guests to post reviews and photos.
Photo: Kristen Finn
