technology

April 11, 2017

In 2008, when Showtime hosted the premiere party for the second season of The Tudors at the Sheraton Hotel & Towers, the network made a big impression by covering the property's enormous rotunda in mesh vinyl. With a stone pattern and carefully placed windows that aligned with the building's, the fabric draping made the exterior look like a castle, while brightly colored polyfabric banners publicized the event and the show's cast.

In 2008, when Showtime hosted the premiere party for the second season of The Tudors at the Sheraton Hotel & Towers, the network made a big impression by covering the property's enormous rotunda in mesh vinyl. With a stone pattern and carefully placed windows that aligned with the building's, the fabric draping made the exterior look like a castle, while brightly colored polyfabric banners publicized the event and the show's cast.

Photo: Hal Horowitz/Elevation Photos

Parada Coca-Cola

Parada Coca-Cola

The ceiling installation design was inspired by a burst of bubbles exploding from a Coca-Cola bottle. The installation lit up in gold whenever athletes won a gold medal during the Games.

Photo: Tiago de Paula Carvalho

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