Klaxoon provides a variety of tools to facilitate information-sharing and collaboration at events. Planners can use the system to launch surveys, ask questions, create games, and prompt brainstorming. The system provides real-time results, so planners can track if attendees need clarification on content. The company is based in France, and expanded to the United States in June.
Beep is a beacon-enabled mobile app and attendee analytics platform. The system uses Bluetooth low-energy beacons to track attendee movement and dwell time, for example as they visit an exhibitor booth or attend a keynote session. Beep can also be used to send your guests location-based alerts and content, such as coupons, case studies, and website URLs, and can be set to trigger this content when they are anywhere from five to 230 feet from a beacon. Planners can access their event data in real-time from a Web-based dashboard.
Photo Butler is a new, free photo-sharing app for events. Hosts create a private album in the app and then invite guests to view and contribute their images. Those that choose to participate have all of their photos automatically added to the stream, without the need to text, upload, or email. The app’s algorithm pulls the best photos together into a highlight album.
Asembl is a new, free event discovery and promotion app. Planners create their event in the app, tag it with descriptive attributes (such as art and theater, fitness, music, etc.) and indicate the cost to attend and the target age group and gender. Users can then filter events based on attributes as well as by what their friends are attending. Events are displayed on a map so users can also search for events within a certain distance.
Ivvy is an event management system for venues and meeting planners. Based in Australia, the company has thousands of users in 13 countries, and this summer launched in North America. The system provides tools for planners to create custom websites, manage registration, coordinate hotel and airline bookings, coordinate speakers and sponsors, accept payments, and more. The venue capabilities allow planners to search, compare, and book event space, catering, and group accommodations by reviewing real-time availability, rates, and inventory. The venue component is available now in North America, and the planning tools will be available in the near future.
MoveShake is an app that allows users to design, create, share, and store virtual business cards. The cards are interactive, so clicking on the phone number in the image launches the phone’s dialer and clicking on the email launches the phone’s email client. Contacts be exported to a phone’s contacts and synced to the cloud or other applications. At events, presenters can give attendees their MoveShake ID so they can enter it in the app to immediately get their digital business card. Planners can also use the preload the app with cards from their sponsors, so those are immediately available to all attendees. And the app can be used to create digital badges to manage check-in.
The inaugural Toronto Light Festival brought light installations from artists from across the world to the city from January 27 to March 12. The installation "Run Beyond," by Angelo Bonello of Italy, featured 18 LED characters across two buildings.
The food site the Infatuation hosted its Summer Guide Launch with Stella Artois in June at North Brooklyn Farms. The sunlight coming through the beer bottles with the urban skyline in the background made for a memorable event image.
Perrier celebrated its many flavors—including the new strawberry and watermelon varieties—with a weeklong pop-up experience that came to an event space in New York’s SoHo neighborhood from July 12 to 16. The event featured a branded bubble ball pit in the Perrier colors, as well as props that included fruit-theme pool floats such as watermelons, strawberries, and oranges. The event was produced in partnership with experiential marketing agency the Michael Alan Group.
Chef Joachim Splichal from Los Angeles served up cleverly plated contemporary niçoise salad in a can, which sat atop strips of dirt as a nod to his winery.
At this year's Miami Open, sportswear brand Lacoste created a French-inspired beach next to the centerpiece Stadium Court called La Plage de Lacoste.
The release of thousands of lanterns, which lit up the night sky, served as invitation to other states to come to Las Vegas, according to organizers.
In a gag from host Jimmy Kimmel, candy-filled parachutes rained down on the audience at the Oscars in Hollywood's Dolby Theatre.
Music-streaming service Spotify hosted a brunch a week before the Emmys. The event celebrated the Emmys’ newest nomination category of Outstanding Music Supervision, as well as Spotify’s podcast, Showstoppers, on which they interviewed a few of the nominees. The event was held at the new Kimpton Everly hotel in Hollywood, and Tinsel Experiential Design created a installation with a white baby grand piano surrounded with balloons floating in a funnel formation to the ceiling. Balloons used the branded color scheme of the Showstopper podcast.
As part of Hilton’s Global Owners Conference, October 10 to 12 at the Hilton Anatole in Dallas, dancers entertained guests during “A Taste of Hilton,” a festival-style party on the hotel’s lawn where 22 chefs from 12 Hilton properties across the world prepared some of their local specialties.
Lead singer of Cage the Elephant jumps into the crowd during performance at Lollapalooza.
Chef Tim Love led two sessions of his sprawling, hands-on grilling demonstrations. Attendees were stationed at 100 grills, cooking meat according to the chef's directions.
At the menu preview for the Grammy Awards’s official after-party, Patina Catering showed off an ambrosia fruit salad with winter citrus, walnuts, pineapple, and marshmallows.
Inside the new central theater are eight stations where attendees can watch a four-minute virtual reality video that shows how SAP’s new Leonardo system brings innovation to life.
